While Super Saturday is usually the last push for shoppers to get any lingering gifts, this year has proven to shoppers that the early bird gets the worm.
This week we look at Super Saturdays from the past and see how Holiday shopping patterns have begun to shift over the years.
Today’s Rundown
- Super Saturday: Inside the last-minute shopping boom.
- Livestream shopping: Why US consumers are not picking up on the popular trend.
- 30 Under 30: Meet the young entrepreneurs who are reshaping the retail industry.
Retail Traffic Index
Here’s a look at last week’s foot traffic compared to the same time last year.
Super Saturday for Trakwell customers
While Super Saturday is usually the last push for shoppers to get any lingering gifts, this year has proven to shoppers that the early bird gets the worm.
This year on the last Saturday before the holidays, most industries saw more foot traffic than the average Saturday, but not nearly on the same level as we saw last year.
The furniture industry saw 19% more traffic than it saw on December 18th, 2021 (the Saturday before Christmas), yet had the same level of traffic as it had on the first Saturday of December 2022.
For the Mattress industry, Super Saturday has 32% less foot traffic than they saw last year, and similarly, the mattress industry also saw 31% less foot traffic compared to last year.
In conclusion, this year we are seeing shoppers crossing off their Christmas lists earlier than we’ve seen in the past.
The latest on Retail Trends
Despite livestream shopping events skyrocketing in popularity in China and many companies in the US dedicating resources to virtual events, consumers in the US struggle to see the value.
A recent report by Morning Consult found that Nearly 80% of US adults have never participated in a live shopping event, and less than a third of U.S. adults have seen, heard of, or read about live shopping events overall.
Among the reasons why, 35% of respondents said they were concerned about product quality, seller integrity, and shipping concerns, and 54% of respondents said they were not comfortable shopping through social media platforms.
Retail Snippets
Kidults: Adults are buying toys for themselves, and it’s the biggest source of growth for the industry.
30 Under 30: Meet the young entrepreneurs who are reshaping the retail industry.
Holiday forecast: What Black Friday sales tell us about the retail sector.
Random Irrelevance
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