This week we discuss the importance of the salesperson and sales techniques to make the most out of every opportunity.
WHAT’S IN STORE THIS WEEK?
- Simple and effective sales techniques
- How to choose the best music for your stores
- Thinking outside of the box with unique collaborations.
- The follow-up barrier
FOOT TRAFFIC INDEX
Here’s a look at last week’s foot traffic compared to the same time last year.
DC FEATURE OF THE WEEK
This is where each week we highlight a feature within Doorcounts. This week’s feature is:
Search reimagined
With our newly enhanced global search, finding a customer has never been easier.
You can now search customers by their name, prior sales order, or by specific comments made on the customer.
Trying to find all customers who were interesting in outside furniture or a specific material? Simply search “patio furniture” and Doorcounts will do the rest.
FOOT TRAFFIC TRENDS
Industry insights so you can convert your foot traffic into more sales.
Sales techniques by the data
Through everything, salespeople have proven that they are irreplaceable when it comes to big-ticket items.
When it comes to making sales, research has shown that certain techniques have higher conversion in today’s retail landscape.
A recent study found that you are 100x more likely to successfully contact a lead if you respond within 5 minutes and 21x more likely to qualify that lead.
Timing matters. In fact, the time at which you respond has a major impact on the response rate.
Studies show that between 8 am and 9 am and then again between 4 pm and 5 pm are the best times to call a prospect.
Have you ever wondered why we send our newsletter on a Wednesday? As it turns out, Monday and Tuesday have the lowest open rates of the week. It’s never a bad idea to wait until Wednesday to send an important message.
Follow up
It’s no surprise that following up with customers is becoming increasingly important as trips to the store are still near and far for many shoppers.
A recent study found that only 2% of sales happen during a first meeting. The study also found that 80% of non-routine sales occur only after at least five follow-ups.
Although it’s proven that sales are made after multiple follows ups, nearly 44% of salespeople give up after hearing one “no”.
As we’ve said above, timing is everything.
Catching the customer at the right time and following up while you are fresh in mind is just as important as saying hello with a smile.
How to find and keep top talent
Industry insights so you can convert your foot traffic into more sales.
This week the Dos Marcos Podcast discusses finding the right people to hire and how to retain them to be an asset for your business for years to come.
Think outside the box
These days, companies will go to crazy lengths to think of new ways to draw in customers.
Although Brands collaborating is nothing new, companies are thinking outside the box to find unique collaborations.
Crocs recently collaborated with Hidden Valley Ranch to create a ranch-inspired shoe.
Shoes and a dipping sauce are almost unique as Dunkin Donuts collaborating with DTC paint brand Backdrop to bring its signature colors to life.
No matter what industry you are in, there are endless potential collaborations when you think outside the box.
The sound of music
What do customers first hear when they enter your store?
As it turns out, the music you play or the sound customers hear first has a major impact on their customer experience.
Ideally, the sounds or playlists you use should match the personaof your ideal shopper.
For example, when a wine store changed its music from the top 100 to classical music, their customers began to buy more expensive and sophisticated wine.
Not surprisingly, volume matters just as much as the selection. A study found that the louder your music is, the less amount of time people spend in your store.
When in doubt, you can seldom go wrong with Jack Johnson.
NOTEWORTHY NEWS
Digital strategy: 4 digital strategies for small businesses recovering post-pandemic.
Retail Influencer: Tips for building a strong influencer program for your store.
Automation simplified: Why retail and restaurant automation is taking off.
RANDOM IRRELEVANCE
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Lego: Lego releases new colored bricks for their new LGBTQ toy set.
