Hybrids are becoming the new thing everyone wants. From hybrid cars to hybrid retail stores, consumers are looking to get the best of both worlds.
While many stores went hybrid based on necessity when Buy Online Pick Up in Store became the new trend, many stores are going a step further by creating e-commerce pick-up areas.
This week we look towards the future of retail and see what other retailers are already doing to become the best of both worlds.
THIS WEEK’S HIGHLIGHTS
- DOORCOUNTS WEBINAR TODAY: Join us today at 12 pm EST for our weekly webinar. CLICK HERE TO REGISTER FOR WEBINAR.
- Social shopping: How shopping on social media has gone from gimmick to necessity.
- Hybrid retail: Why companies are adding e-commerce areas into their stores.
- Webinar recap: Click HERE to watch last week’s webinar.
FOOT TRAFFIC TRENDS
Industry insights so you can convert your foot traffic into more sales.
While physical stores will continue to be the bread and butter for consumers, shopping on social media is becoming an increasingly popular way for people to buy new goods.
Social shopping was once seen as a gimmick, but now a recent report by Accenture predicts that by 2025 social commerce will reach $1.2 trillion, up from $492 billion in 2021.
Social commerce has passed the adoption phase and people have begun to fully accept it as a new way to shop.
Influencers, which are a major part of social commerce, are continuing to push products to their audience of like-minded people. 59% of respondents reported that influencer posts have influenced them to make a purchase from social media in 2021.
When in doubt, giving consumers another avenue to buy from you is always a good idea.
Touch, feel, and smell are all senses that continue to bring shoppers alike back into physical stores.
As it turns out, 72% of retail shoppers use the store as all or part of their primary purchase method.
Compared to other age groups, Gen Z consumers (ages 10-25) surveyed are most likely to be a ‘hybrid shopper’. When it came to physical shopping, the top reasons people shop in-store included touching and feeling products before buying them (50%), picking and choosing their products (47%), and getting products right away (43%).
When it comes to online shopping, a majority of people find it easier to do their research from the comfort of their home before getting the instant satisfaction of buying in-store.
As hybrid retail continues to take form, we will continue to see retailers include e-commerce experiences in-store, such as a pickup lounge or digital catalogs.
Final push: Holidays sales hit a record $886.7 billion, says National Retail Federation.
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