There are endless reasons for foot traffic trends to change throughout the year, and the last three years have proven to show that nearly anything can happen in the retail world.
With the return of in-person attendance at professional sporting venues across the country, we are starting to see downtown foot traffic increase significantly.
From ever-changing foot traffic patterns to the growing popularity of grocery delivery services, this week is dedicated to discovering the new norm in retail.
THIS WEEK’S HIGHLIGHTS
- DOORCOUNTS WEBINAR TODAY: Join us today at 12 pm EST for our webinar on reports. CLICK HERE TO REGISTER FOR WEBINAR.
- Foot traffic and the Pandemic: Weird takeaways from foot traffic in the time of COVID.
- Grocery delivery services: Why more and more consumers are using grocery delivery services.
FOOT TRAFFIC TRENDS
Industry insights so you can convert your foot traffic into more sales.
Foot traffic and the Pandemic
In the final piece on location data by Propmodo, they analyze how foot traffic trends have shifted since the beginning of the pandemic.
Since the beginning of multi-billion dollar professional sports stadiums in downtown locations, they have provided significant financial support to the neighboring businesses.
With the pandemic limiting in-person attendance for a good portion of a year, foot traffic in the areas near stadiums has plummeted in the last few years. While their foot traffic usually doubles on game days, businesses started to see their sales plummet on game days.
With games returning to in-person, foot traffic spiked 2-4 times during the Super Bowl for hotels, restaurants, and local retailers, stadiums, and arenas in downtown areas have a large and favorable impact on foot traffic and, as a result, economic opportunities in a variety of industries.
Similar to the change downtowns have seen in the last few years, thrift stores and low-cost gyms have also seen a major change in foot traffic.
Instacart fueling online grocery market
Food delivery services have become a viable option that a majority of Americans use at least once a week.
On the other hand, grocery delivery services such as Instacart and go puff have had a longer adoption period than meal delivery, but are quickly gaining traction as more grocers adopt the program.
In 2021, conventional grocers all raised their sales with the help of sellers via Instacart’s platform, including gains of 2% for Aldi and 1% apiece for Kroger and Publix. Overall online grocery sales climbed 8% year-over-year in 2021, topping the 6% growth for the total e-commerce market but below Instacart’s 14% full-year growth.
Not only are grocery delivery services a great option for those who aren’t comfortable going to a grocery store, but it also reduces impulse purchases as you see your cart total as you shop.
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