This week we look at precision retail and the importance that integration has on perfecting the customer journey.
As Buy online, pick up in-store (BOPIS) continues to gain popularity among consumers, it has started to blur the lines between digital and non-digital shopper behavior.
Without collecting data on both your physical and digital traffic, there’s no way of knowing which customers are slipping by even when they are ready to buy.
THIS WEEK’S HIGHLIGHTS
- DOORCOUNTS WEBINAR TODAY: Join us today at 9 AM PST 12 PM EST for our webinar on the Contact Manager. CLICK HERE TO REGISTER FOR WEBINAR.
- Precision retail: How convenience has become the name of the game.
- Stores at the heart of e-commerce: The power of ship-to-store.
FOOT TRAFFIC TRENDS
Industry insights so you can convert your foot traffic into more sales.
Today, convenience is the name of the game. In a November 2020 survey, 83% of consumers say that convenience was more important than in previous years.
Fast forward two years, and convenience is still just as important as it was at the beginning of the pandemic.
Because of shoppers increased need for convenience and personalization, many companies are going down the precision retail route. By implementing different software such as POS systems and foot traffic systems that integrate, you can see the entire customer journey and become more precise with how you approach your customer journey.
Buy online, pick up in-store (BOPIS) has started to blur the lines between digital and non-digital shopper behavior. A tightly integrated strategy can help you build a true precision retail experience that evolves with changing customer needs.
Stores at the heart of e-commerce
At the beginning of the pandemic, ship-from-store became a popular trend for stores across the country.
Ship-from-store was a suitable pandemic strategy because there were thousands of shops sitting dormant and full of stock. This is a process that was been accelerated by the pandemic and is likely something we would’ve still seen in 5 or 10 years if the pandemic never happened.
With the combination of the increasing popularity of BOPIS and curbside pickup, ship-to-store has become a staple in the world of brick-and-mortar. Additionally, with the correct systems in place, you can get a surplus of data when a shopper buys online and picks up in-store.