Getting a customer to cross the buying line is a task in itself when it comes to big-ticket items, and keeping them coming back for more is a whole other beast.
Even with foot traffic returning to normal, it is essential to treat every customer like they are your last.
This week we take a look at foot traffic trends from march and share strategies on how to harness the post-purchase experience
THIS WEEK’S HIGHLIGHTS
- Doorcounts webinar: Our weekly webinar is back in action! Join us at 9 AM PST / 12 PM EST as we go over the Floorboard for new users.
- Visual commerce strategies: How brands can use visual commerce strategies to better connect with consumers.
Foot traffic in March: How did March compare to other months?
FOOT TRAFFIC INDEX
Here’s a look at last week’s foot traffic compared to the same time last year.
FOOT TRAFFIC TRENDS
Industry insights so you can convert your foot traffic into more sales.
Harness the Post-Purchase Experience
Getting a customer to cross the buying line is a task in itself when it comes to big-ticket items, and keeping them coming back for more is a whole other beast.
The first step to maintaining a relationship begins with communicating with a customer through delivery and beyond. A recent report found that 90% of customers want brands to engage with them during delivery.
Even with delivery delays, customers have made it clear they want to hear about the bad news rather than be left in the dark.
Although constant communication is key to bringing customers back, it only takes one message to lose a customer. Recent data found that 49% of U.S. consumers will unsubscribe completely from marketing content if they are incorrectly targeted by marketing outreach.
Click HERE to read more about how to harness the post-purchase experience.
March Foot Traffic
When it comes to foot traffic, March was seen very differently in different industries.
Compared to the same time last year, both the furniture and footwear industries saw slight increases. Even with mask mandates slowly being dropped around the country, the mattress and appliance industry still struggled to get the same amount of customers as they saw last year.
As for this year, foot traffic continues to trend positively. Compared to last month, nearly every industry was in the green with more foot traffic than in February. Although the furniture industry saw a decrease in traffic, a 0.21% decrease will be easy to improve on this month.
With Spring in full action, we expect April to be one of the highest foot traffic months thus far this year.
Retail Snippets
e-commerce: Google introduces retail search for e-commerce sites.
The cloud: Snowflake launches a data cloud for the retail industry.
Shipping hacks: Why ‘free’ shipping is never truly free.
RANDOM IRRELEVANCE
Formula 1: Las Vegas will finally get the Formula 1 race it deserves in 2023.
Too much sauce: McDonald’s workers explain how they’re bracing for the return of Szechuan sauce after it previously ignited chaos in stores.
Look up, Texas: Takeout in Texas is now arriving by drone.