Over the last few years, convenience was the driving factor that got people into stores. People wanted to be in and out with minimal human interaction.
The combination of warmer weather and a general lack of human interaction by many consumers has resulted in a complete shift in foot traffic trends.
This week we make predictions for future foot traffic and examine the ever-changing consumer habits.
THIS WEEK’S HIGHLIGHTS
- Spontaneous Summer: How you can capitalize on increased tourism and longer stays.
Traffic Trends: Everything you need to know about what consumers are thinking.
Q1 Benchmark Report: Click HERE to download the report.
FOOT TRAFFIC INDEX
Here’s a look at last week’s foot traffic compared to the same time last year.
FOOT TRAFFIC TRENDS
Industry insights so you can convert your foot traffic into more sales.
Spontaneous Summer
With warmer weather slowly making its way around the country, tourism and summer vacations have begun making a dent in foot traffic.
Not only does warm weather signal foot traffic to come, but it also gives new light to forms of advertising that would not be as effective during other seasons.
Digital out-of-home and in-car advertising is an effective way to reach on-the-go consumers. A recent study by Waze and Retaildive found that 79.2% of retail brands found in-car advertising effective, with two-thirds of respondents describing it as “extremely effective. ” Additionally, 85.6% said out-of-home advertising (as in billboards, bus ads) is effective.
Click HERE to learn more about how to make the most out of the warm weather to come.
Foot traffic trends
Over the last few years, convenience was the driving factor that got people into stores. People wanted to be in and out with minimal human interaction.
We are now seeing a complete shift, where shoppers are hungry for conversation and are starting to shop at physical stores on a more regular basis.
This year, 85% of shoppers will do more in-store shopping than last year. This is up from 2021 when 79% of consumers went in-store shopping more than the previous year.
Not only are consumers increasing their shopping frequency, but they are also spending more time in-store. According to our Q1 2022 Benchmark Report, customers spent 8% more time with salespeople compared to Q1 2021.
Retail Snippets
Record sales: Build-A-Bear reports a record $117.7M in revenue.
Newest Mission: Patagonia plans on replacing single-use packaging with technology.
Falling sentiment: Consumer sentiment continues to slide amid inflation fears and durable good costs.
RANDOM IRRELEVANCE
Mona Lisa: A man dressed as an old woman throws cake at da Vinci painting.
Burning up: Scientists brace for a first glimpse of a world that constantly burns.
Close call: Walmart to expand drone delivery to 4 million U.S. households.