Over the past few years we have seen industries switch from being predominately digital to physical, and vice versa.

With so many twists and turns throughout the retail industry lately, it has become increasingly hard to determine which trends are here to stay for the long run.

This week we uncover the trends that we expect to see take light in the second half of the year and uncover how 75% of footwear industry sales have come from e-commerce this year.

THIS WEEK’S HIGHLIGHTS

  • Branded content: How a simple story can transform brand loyalty.
  • footwear goes digital: Everything you need to know about the e-commerce shift.
  • Report: Connected technology is once again the key to retail industry success.

FOOT TRAFFIC INDEX

Here’s a look at last week’s foot traffic compared to the same time last year.

CLICK HERE to subscribe to Daily Foot Traffic Index

FOOT TRAFFIC TRENDS

Industry insights so you can convert your foot traffic into more sales.

Branded content: The difference maker

When customers have endless options of stores to shop from, personalization and branded content have become essential to building brand loyalty.

 

Branded content can be defined as any published media that a brand has had a hand in producing. Both small and large businesses are looking for innovative ways to engage with audiences — and the best way to do that is through stories, not ads.

 

Although ads can be effective, data shows that an estimated 25% of internet users use ad-blockers on their devices. A recent report found that 70% of consumers want to learn about products through content and responded positively to brands that provided them with thoughtful subject matter expertise.

 

Click HERE to read The Complete Guide to Branded Content.

The footwear industry goes digital

Over the past few years we have seen industries switch from being predominately digital to physical, and vice versa.

 

While big-ticket items such as mattresses used to rarely be sold online, we have seen a plethora of companies, such as Casper, making a majority of their sales online.

 

Conversely, the shoe industry has seen a major shift over the last year. A recent survey found that nearly 75% of footwear spending now occurs online. With e-commerce sales expected to rise, more consumers are becoming comfortable with shopping online for their clothes and shoes.

 

Click HERE to learn more about how consumer habits are changing.

Retail Snippets

Report: Connected technology is once again the key to retail industry success.

 

Walmart on the go: Walmart is opening some teeny-tiny stores for campers.

 

Back to basics: More Americans are relying on credit cards. Why this could be very costly.

RANDOM IRRELEVANCE

End of an era: Dodge will discontinue its Challenger and Charger muscle cars next year.

 

New heights: The new Girl Scout Cookie, Raspberry Rally, is here. Here’s how it tastes and when you can buy them.

 

Summer flicks: ‘Avatar,’ Spider-Man, and Star Wars return to the big screen as summer box office winds down.