Similar to how sound can anchor retail spaces, so can color.
By taking the time to choose the right colors for the right areas of your store, you can personalize the shopping experience for people in your store without them even knowing how.
This week we look at how color can impact the customer experience and take a look at how biometric data is making its mark in retail.
THIS WEEK’S HIGHLIGHTS
- Biometrics meet retail: The Minority Report is slowly becoming a reality.
Color in brick-and-mortar: How color can impact the customer experience.
Q1 Benchmark Report: Click HERE to download the report.
FOOT TRAFFIC INDEX
Here’s a look at last week’s foot traffic compared to the same time last year.
FOOT TRAFFIC TRENDS
Industry insights so you can convert your foot traffic into more sales.
Color and its effect on retail
Not all things are black and white. What some people may see as blue, others will see as purple. While some people may feel euphoric when they see a certain color such as baby blue, others may have the exact opposite emotion evoked from that same color.
Research shows that personal preferences, experiences, upbringings, cultural differences, and context all play a contributing role in our brains’ interpretation of color.
Similar to how sound can anchor retail spaces, so can color. Due to its primal function, color allows our brain to quickly connect basic constructs of our environment such as shape, distance, and temperature.
By taking the time to choose the right colors for the right areas of your store, you can personalize the shopping experience for people in your store without them even knowing how.
Click HERE to learn more about the importance of color in retail.
Biometrics enter the retail landscape
In 2002, the movie Minority Report was released and showed the world how terrifying the world could become if biometrics could tell advertisers exactly what you want.
20 years later, the premise of the movie is slowly becoming a reality. About two-thirds of marketing professionals said they expected to see greater use of biometric data to access, personalize or secure data and services by the end of this decade, according to a survey by WPP’s Essence.
Although biometrics are far from the level we saw on Minority Report, the more immediate marketing applications for biometrics are likely to focus on letting consumers protect their personal information.
As said by Mark Viden, senior vice president of brand at nonprofit hospital chain CommonSpirit Health, “Making the decision to tap such personal data fast-tracks an intimate relationship between a brand and consumers,”.
Click HERE to learn more about the future of biometrics in retail.
Retail Snippets
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RANDOM IRRELEVANCE
First look: The James Webb telescope’s first stunning cosmic images are here.
Long awaited: YouTube begins rolling out picture-in-picture on iPhones and iPads
Thursday light show: How to see a huge passing comet at its closest point to Earth.