March 3, 2022

Doorcounts™ Selects alwaysAI® as Its Computer Vision Partner for Real-Time Retail Analytics

Doorcounts and Always AI partner announcement

Doorcounts™, an Oregon-based SaaS company, and computer vision platform leader, alwaysAI®, announced a strategic partnership to provide ground-breaking computer vision analytics for brick and mortar retailers across a wide array of industries including home furnishing, mattress, footwear, quick service restaurants, and more. 

 

“This partnership enables Doorcounts™ to bring cutting-edge technology to market faster,” says Jerry Murphey, managing partner of Floorboard, LLC and the President of Doorcounts™. “An immediate benefit our current customers will get with alwaysAI® is the automatic exclusion of non-buying opportunities, better accuracy of their customers’ time in-store, and all of the business intelligence these key metrics and many others provide.”

 

“The alwaysAI® platform provides the power and flexibility needed to facilitate the transformation retailers everywhere are searching for.”

 

alwaysAI® will work with Doorcounts™ to improve the accuracy of cameras for their nearly 1,000 existing customer locations across the globe. In addition, retailers will benefit from Doorcounts™ advanced sales analytics and customer engagement tools at every step of their buyer’s journey.


“Retail innovators are using AI to create an optimized digital presence, remain competitive, and to create a seamless in-store experience to gain a strategic advantage over their competition, raise profits, and improve operations.” Says Marty Beard, Co-founder & CEO of alwaysAI®.

About alwaysAI®

alwaysAI® provides developers and enterprises a comprehensive platform for building, training, deploying, and managing computer vision applications on IoT devices. We make computer vision come alive on the edge – where work and life happen.

About Floorboard, LLC. (doorcounts.com)

Doorcounts™ enable businesses to turn essential information into meaningful action that has the potential to dramatically improve results across your entire operation. When businesses can see their traffic data: Their sales teams close more, their stores run more efficiently, and their marketing keeps customers coming back for decades. 

Doorcounts™ was founded in 2012 and continues to seek innovative ways to help businesses everywhere connect to their customers and make more sales with better data. Their current customers include Ashley Furniture, La-Z-Boy, Value City Furniture, Miskelly, Airport Home Appliance, Metro Mattress, and The Good Feet Store.

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August 17, 2021

Cognitive bias and the “Backwards Brain Bicycle”

Check out this video about the “Backwards Brain Bicycle” and how our brains work when we have to relearn something we think we already know.
 
It struck me as especially meaningful, given the speed of change businesses are experiencing due to the convergence of technology and its impact on human potential.
 
When something is easy, people say it’s like riding a bike. For some people, learning to ride a bike was not easy, but once they learned how to ride a bike the saying applied.
 
That’s until things change and you must unlearn something familiar and relearn something new.
This is where cognitive bias kicks in…
According to verywellmind.com, “A cognitive bias is a systematic error in thinking that occurs when people are processing and interpreting information in the world around them, and it affects the decisions and judgments that they make.”
 
To learn something new you must free your brains from the existing cognitive bias, but the only way to do this is to re-designate the bias–forget the old way to make room for the new way.
 
As the experiment in the video shows, it is easy over time for our thinking to get into a rut. But with enough practice/repetition, new paths will form to make what was hard to do easy.
 
In the beginning any distraction can throw your brain off, back into the old algorithm and, with concentration, you can pick up where you left off. This is because “knowledge is not understanding”. And understanding is acquired through practice, which takes time.
 
The moral of the story is, it is one thing to learn something new and another to unlearn something in order to relearn something in a new way.
 
Either way, it’s always good to take special care when you ask your teams (and customers) to learn something new about your business, because a cognitive bias may exist that can alter the outcome you desire.
 
Here’s the video from www.smartereveryday.com:

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November 6, 2020

[Webinar Replay] How this retailer “tripled foot traffic”

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During this week’s webinar, I mention a call I was on with this national retail chain and one of their regional reps tells a story about how “traffic tripled as soon as we installed Doorcounts”.

I thought to myself, “wait a minute… Doorcounts can’t increase traffic”.

Then it hit me…

This guy was not talking about actually tripling traffic. He was talking about truly seeing his foot traffic in ways he had never seen it before.

It reminded me of this viral videos were this guy who experiences colorblindness puts on these special glasses and sees color for the first time.

…Total tearjerker.

Just like our retailer’s traffic, the colors were always there, he just couldn’t see them.

Well, I’m pretty sure the rep on our call was exaggerating a little. But his point was spot on…

You really don’t know what your missing until you see it with your own eyes.

That’s what Doorcounts does, it lets you see your traffic with your own eyes, in ways you have never seen it, real-time, from anywhere, perfectly accurate for the first time.

And just like the guy who sees color for the first time, the experience is priceless.

Did you know that Doorcounts has over 69 real-time charts covering 75 different performance metrics?  Book a demo and let us show you how Doorcounts can help you convert traffic into sales right before your eyes.

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October 13, 2020

Why Growth is Hard

Retail Growth

Nobody knows better than you how hard it is to start and grow a business.

Sure, there are those times when things are easy. But even during the “easy times”, you remember how hard you worked to get where your are today.

The good news is, once we’ve experienced some success, we have a repeatable approach to operating a successful business.

But if simply repeating a process was all it took to be successful, anyone could do it.

And it’s true in many instances-it’s like baking a cake. Follow the recipe and you will get a consistent result.

This is what happens in most businesses. We strive to find a recipe that works and we repeat it.

But in every business, at a certain point, repeating what has worked in the past is a recipe for

maintenance, not growth. Unless, of course, your recipe is to grow, but…

GROWTH IS HARD

You may be thinking: “I’m happy where my business is and I really don’t want to grow.” To think about stepping out into the same world of growth that got you where you are can be paralyzing.

In his book, The War of Art , Steven Pressfield explains how an entrepreneur is an artist—just like a musician, writer or painter. And every artist is called to create. It is in your nature, it is who you are and it is how you got to where you are.

In most stories there is a villain and in this one the villain is resistance. This how Mr. Pressfield describes the force that prevents us from reaching our full potential and tapping into the source of true creativity that exists in each of us.

The primary way resistance manifests is in procrastination. And the biggest form of procrastination is waiting for inspiration. Anyone who has waited for inspiration to get started knows the wait is never-ending.

The key is to start with purpose. When purpose touches hard work, she gives birth to inspiration that opens up new worlds of opportunity.

At the end of the day, it’s up to each of us to know how much we want to grow. And it’s up to each of us to recognize the resistance that is preventing us from reaching our destiny.

So remember as you begin your journey to new growth, it is human nature to resist the work that creativity demands. But once you commit to the task at hand, you will awaken inspiration, and the world will find ways to help you grow

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