Why Growth is Hard

Retail Growth

Nobody knows better than you how hard it is to start and grow a business.

Sure, there are those times when things are easy. But even during the “easy times”, you remember how hard you worked to get where your are today.

The good news is, once we’ve experienced some success, we have a repeatable approach to operating a successful business.

But if simply repeating a process was all it took to be successful, anyone could do it.

And it’s true in many instances-it’s like baking a cake. Follow the recipe and you will get a consistent result.

This is what happens in most businesses. We strive to find a recipe that works and we repeat it.

But in every business, at a certain point, repeating what has worked in the past is a recipe for

maintenance, not growth. Unless, of course, your recipe is to grow, but…

GROWTH IS HARD

You may be thinking: “I’m happy where my business is and I really don’t want to grow.” To think about stepping out into the same world of growth that got you where you are can be paralyzing.

In his book, The War of Art , Steven Pressfield explains how an entrepreneur is an artist—just like a musician, writer or painter. And every artist is called to create. It is in your nature, it is who you are and it is how you got to where you are.

In most stories there is a villain and in this one the villain is resistance. This how Mr. Pressfield describes the force that prevents us from reaching our full potential and tapping into the source of true creativity that exists in each of us.

The primary way resistance manifests is in procrastination. And the biggest form of procrastination is waiting for inspiration. Anyone who has waited for inspiration to get started knows the wait is never-ending.

The key is to start with purpose. When purpose touches hard work, she gives birth to inspiration that opens up new worlds of opportunity.

At the end of the day, it’s up to each of us to know how much we want to grow. And it’s up to each of us to recognize the resistance that is preventing us from reaching our destiny.

So remember as you begin your journey to new growth, it is human nature to resist the work that creativity demands. But once you commit to the task at hand, you will awaken inspiration, and the world will find ways to help you grow

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