Which People Counter is Best for Your Store?

people counter

Getting a new people counter for your store is an important decision to make. 

Whether you are a “mom and pop” with a single store or a 50 store chain, there is a wide range of options available.

Some of the variables to consider when selecting a system are total daily traffic, average sale value, and salesperson engagement level. Lets take a look at each of these variables and why they are important:

  • Total daily traffic – certain systems are designed for high-traffic environments like malls and large department stores. Depending on your level of traffic, you may be only interested in the raw count vs details about the customer experience in your store.
  • Average sale value – Typically, the larger the ticket, the more engagement required from a knowledgeable salesperson. In this situation, you want to track every step of the customer experience from the moment they walk into your store, talk to your salesperson, and beyond.
  • Customer engagement level – Depending on the two variables above, average daily traffic and average sale value, will determine your salespeople level of engagement with the idea that higher ticket items require more engagement than lower ones.

Other important variables you should consider include API connectivity, customer relationship manager, location tracking, and the technology used.

People counting device vs. people counting system

First, you need to understand the different types of traffic counters.  There are basic traffic counting devices, and then there are full-on traffic counting systems.

  • People counting device – Strictly gives you a number of how many people walked through the door.
  • Sales engagement system – This aggregates the data from above and includes the result of the interaction with your sales team and any follow-up required.
  • People counting system – Typically gives analysis and reporting on key performance metrics about your foot traffic.

Traffic counting technology

When it comes to traffic counting technology, there is a wide array of options to choose from. Here is a shortlist of the most popular:

  • Thermal imaging -Thermal imaging provides extremely accurate counts and hides personal identifying information due to the images not showing customer’s faces
  • Motion sensors – New algorithms allow for motion sensors to identify if a customer is entering or exiting a store.
  • AI-based tracking systems – AI-based tracking systems are the newest technology in the people tracking realm. AI tracking uses machine learning to improve the counts as time goes on.
  • Proximity tracking technology – Proximity tracking allows for heat-mapping of a store and allows for que-time tracking.
  • Wifi location tracking / mobile device tracking – Every phone has a unique MAC address that allows for customer experience tracking (ie, where did the customer come from)
  • Camera tracking – Door counters that use a camera often are paired with motion sensors within the camera to accurately track counts and an image on the up-board so salespeople never miss a sale.

Which people counter is best for you?

Based on the criteria above, we have identified some options for your consideration as you try to find the best people counting system and turn your data into better insights about your business.

We have identified many people counter solutions that range from basic counts to robust real-time and future data analysis. These were chosen to help the customers we seek to serve and the criteria we mentioned above.

The following people counters have a wide range of pricing,  which makes it even more important that you choose the right system that meets the needs of your business. We have provided links for each people counter listed below for your convenience.


Blix Traffic sensors detect anonymous smartphone signals to provide detailed foot traffic, customer experience, and location analytics data.

Unlike traditional people counters, Blix Traffic measures spaces, not doors, and is up and running in minutes.


Dor utilizes thermal censoring and can be set up in seconds with a simple peel and stick.
This system gives you actionable data such as conversion rate, foot traffic, and effectiveness of advertising that can be accessed on any device, by any person in your organization.

DOR is best for retailers who aren’t looking for an up-board solution, but rather analytics to better understand the customer experience.


Trafsys provides three different options for their tracking: video-based door sensor, 3d overhead sensor, or a thermal imaging people counter.

In contrast to other people counter’s listed, Trafsys provides real-time occupancy tracking software rather than a traffic-counting software.

Trax sales

Trax sales use a photo up-board system and track metrics such as closing ratios, real-time occupancy, average time spent with customers, customer information gathered, and the percentage they’re above or below the store’s goal.


V-count uses Ai-based tracking in a sensor placed on the ceiling. The artificial intelligence is able to track que time, heat map the store, and track multiple key performance metrics.

V-count is able to track occupancy levels which have become a highly requested feature for all traffic counters during the pandemic.

Ai-based tracking combined with night-vision results in 99.9 count accuracy.

Who’s up

Who’s up uses proximity technology to keep the sales team in the designed area for receiving new Ups. This is primarily used in the automotive industry and uses features such as:
Sales team bi-directional messaging for instant communication.
Notifications of empty Batter’s Box (no reps in Up designated area).
Simple Check-In, Check Out for reps.
Configurable sales process steps and actions.
CRM integration.
Test Drive route tracking and capture.

In addition to the up system, Who’s Up has a customer relationship management system built-in.

At a glance

While one system may work great under certain circumstances, it might not be the best option for your store. We made this grid to give you a snapshot of some basic options you should keep in mind. We encourage you to visit each of these websites and make an educated decision.

In a nutshell

Where most people counters track and analyze foot traffic, we help your teams sell more…

That’s if you’re a  multi-store, large-ticket, brick-and-mortar retailer who wants to grow. We believe the more informed you are about your options, the more you will appreciate what we have created.  Again, every system is designed for a set of unique circumstances and when this is understood, you are more likely to find the people counting system that is right for you.

Obviously, we would love to have you as a Doorcounts customer, but only if it is the best option for your business.


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How Doorcounts is getting easier every day

Every week, Doorcounts users inspire and help us implement new and improved features that give new life to the system that retailers rely on every day.

Doorcount’s new look and design make it easier than ever for retailers to turn their foot traffic into more sales.

Tracking “Clickified”

Tracking every metric possible is ideal, but we know salespeople can be short for time when your store gets busy.

Now, with the click of one button from your salespeople, Doorcounts track time with customers, average ticket, sales conversion, and the breakdown of opportunities in your store.

With little to no work from your salespeople, you are gathering key performance metrics that will help you turn your foot traffic into more sales.

Customer Reviews Reimagined

Having Podium integrated means a 5-star customer review is just a click away.

Not only that, but you can see which of your salespeople are getting the best reviews and dig deep into the sales analytics within Doorcounts to see why others aren’t getting the same reviews.

Global Search Remastered

With our newly enhanced global search, finding a customer has never been easier.

You can now search customers by their name, prior sales order, or by specific comments made on the customer.

Trying to find all customers who were interesting in outside furniture or a specific material? Simply search “patio furniture” and Doorcounts will do the rest.

Dashboard Personalized

Whether you are a salesperson, a manager, or an owner, there are different metrics that are important to your work.

With personalized dashboards, each role has its own dashboard that highlights the metrics and charts that helps that person get the most out of every day.

Greatness Rewarded

Introducing a rewards program with awardco.com to encourage desired behaviors and make more sales.

Motivation is extremely important in every business, especially retail.

Depending on which metrics are most important to your company, you can reward salespeople for reaching certain milestones and motivate others to do the same.

Join our virtual workshop

Join our team and learn how the new features make it easier than ever to turn your foot traffic into more sales in the all-new Doorcounts 3.0.

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Doorcounts, Dos Marcos & the Face of Miskelly’s Mattress: Dr. V

If it’s true that a man is known by the company he keeps, then we are proud to be a sponsor of the Dos Marcos Mattress Podcast and to have Dr. V and Miskelly Furniture as a customer. 

Dr. V, the one-and-only Alan Vonderhaar, has become a well-known figure in the mattress industry, even earning Furniture Today’s Retail Giants of Bedding Award in 2018.

Listen to why Dr.V ❤️'s Doorcounts

If you haven’t experienced the Dos Marcos Mattress Podcast, you’ve been missing out on a fun show dedicated to connecting the bedding business to the benefits of better sleep.

The show’s hosts—Mark Kinsley and Mark Quinn—deliver a message of connection and growth that reaches far beyond the mattress category, to retail as a whole.

So whether you operate a chain of Appliance, Furniture, Mattress, Jewelry or Footwear stores, the Dos Marcos Mattress Podcast is full of ideas that will inspire you to think in new ways to grow your business.

Watch this episode of the Dos Marcos Mattress Podcast where Dr. V recounts his early days going from the waterbed world, to landing a job at Miskelly and eventually putting on a lab coat to create the character that became the face of Miskelly Mattress for the past 25 years.

Check out the full episode below!

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*NEW* Doorcounts CRM

Retail CRM Diagram

We are pleased to announce the release of Doorcounts CRM as an automatic upgrade to the previous version.

You may know the previous version as Doorman. Now it’s Doorcounts CRM and this new version offers 43 new and improved features.

We are pleased to announce the release of Doorcounts CRM as an automatic upgrade to the previous version.

You may know the previous version as Doorman. Now it’s Doorcounts CRM and this new version offers 43 new and improved features.

Connect before they buy somewhere else

It was over eight years ago we started as a simple foot traffic counter. Believe it or not, we still have customers who’ve remained on that original version over the years.

Today, Doorcounts CRM is a powerful Customer Relationship Manager (CRM) with a Photo Up-Board, Follow-up Calendar, One-click Reviews, Real-time Performance Charts and POS Data Integration.

Doorcounts CRM is the only stand-alone Customer Relationship Management system created specifically for the unique needs of furniture, mattress and appliance stores, but it’s also excellent for any brick-and-mortar retailer, such as jewelry, music, outdoor and footwear.

A major shift is redefining success and failure

This new release comes when brick-and-mortar retailers everywhere face uncertain times ahead. This is because a major shift is changing the way shoppers buy.

Numerous studies show approximately 70 percent of shoppers have already done their research online and know what they want to buy when they visit a physical store.

Another interesting statistic is approximately 70 percent of shoppers who visit a physical store leave without making a purchase.

Fast follow-up is the key

Until recently, traditional advertising was the primary driver of retail sales, with minimal resources allocated to follow-up activity.

As a successful retailer, you know the value of a CRM that makes it easy to stay connected and follow up on every sales opportunity.

With 43 new features, Doorcounts CRM offers 69 real-time charts and reports covering 75 essential metrics. No other system comes close to the awesome power of Doorcounts CRM.

Now you can make the most of every sales opportunity

As markets move in new directions, some retailers will cling to old methods, and others will see this moment as opportunity unfolding. Doorcounts CRM helps the former let go of the past and join the latter in making the most of what is to come.

If you haven’t seen what’s new at Doorcounts, check it out here!

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Looking Forward to a Q3 Comeback

Did you know that some of the most successful companies were born in times of severe economic downturn? 

Here are some that you may be familiar with:

  • Thomas Edison launched General Electric right as the world was heading into The Panic of 1893
  • The Disney Brothers started the first Disney company in the 1920’s  just as the Great Depression came upon them
  • Trader Joe’s launched in the Recession of 1958
  • Microsoft started at the onslaught of the 1973 oil crisis and stock market crash
  • Google and Salesforce launched right before the dotcom bubble burst in the early 2000’s
  • Uber got going in 2009 right after the 2008 stock market crash
  • Netflix started in 1997 at the start of a worldwide financial crisis 

During our last Friedman/Doorcounts webinar, Grabbing Sales by the Roots, we polled our audience. We asked a couple of questions about how things are going for them, in this new “normal”. [By the way, if you haven’t had a chance yet, check out the webinar Doorcounts hosted with Friedman, entitled “Opening in the NEW NORMAL-equipping your staff to handle the change.” ]


  1. What percentage of “Normal” are you currently operating at? 

Answer 1: 40-60%: 30.4% said they were operating at 40-60%

Answer 2: 60-80%: 56.5% said they were operating at 60-80%

Answer 3: 80-100%: 13.0% said they were operating at 80-100%

Looks like 56.5% of our retailers that were on that webinar are back up and running at 60-80% of their normal capacity. 

  1. What concerns you most about reopening?

Answer 1: Customer openness to the New Normal 39.1%

Answer 2: Employee openness to the New Normal 39.1%

Answer 3: Making the right decisions about how/when to open 4.3%

Answer 4: Something else 17.4%

Employee and customer openness look like they are top of mind, receiving 39.1% each of webinar attendee votes.

  1. Do you know what your current conversion rate is?

Answer 1: Yes 21.7% 

Answer 2: No 78.3% 

78.3% do not know what their current conversion rate is. One of the things we say at Doorcounts is, “What gets measured gets improved.” Just knowing what your conversion rate is will improve performance among your employees. PSST!!… Check out this video on our new website where we address this very subject!

  1. If you do track conversion rate, do you track individual along with store conversion rate? 

Answer 1: Yes 56.5% 

Answer 2: No 43.5% 

This is good news. If attendees did track conversion, they tracked individual sales reps’ conversion as well! It’s important for employees to know how they rank among their peers, as well as overall.

We would love to hear what you’re doing to make Q3 a successful comeback. What are you struggling with? Is there anything Doorcounts or The Friedman Group to help you transition back?


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[Webinar Replay] “Opening in the NEW NORMAL-equipping your staff to handle the change.”

Most stores across the county have reopened but in no way is it business as usual. People are experiencing mixed emotions about shopping and the best thing you can do…

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Increase Your Sales Conversion In 30 Days

As your stores reopen, we are committed to helping you maximize every sales opportunity. This is why we are offering a 100% MONEY BACK GUARANTEE if you don’t INCREASE YOUR…

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High Performance Management in a Low Performance World

In our first speaker series with The Friedman Group, Speaker Karen Barry gave an overview of the eight basic ingredients for success in a high performance selling environment, information that…

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Podium and Doorcounts—Together at Last! ❤️

Announcing the Podium and Doorcounts Upgrade!

If Podium and Doorcounts had a baby, its name would be More Sales.

They say love comes in many shapes and sizes. And if you are a successful brick-and-mortar retailer, what you love are good reviews–because good reviews mean happy customers, and happy customers mean more sales. 

Another thing you love is knowing that every person entering your store is greeted by a knowledgeable professional who gives them the help they need that leads to a purchase.

Are you maximizing the powerful connectivity between Podium and Doorcounts?

Just in case you’ve been living in some faraway universe in another time and place, here’s why you need the powerful combination of Podium and Doorcounts.

Podium™ is a revolutionary review and messaging system that lets you collect and manage your online reviews in one central platform. This means you can rank higher, answer quicker, and close deals faster than ever with Podium, and: 

• Bolster your online presence

• Respond to reviews

• Improve your business ratings 

• Manage your reputation

The Doorcounts Retail Sales Cloud™ is a game changing business intelligence technology that helps you improve your traffic conversion rate and so much more —Just think, DOORCOUNTS CONNECTS!

Doorcounts Connects a smart camera to a CRM Database

Doorcounts Connects customers to your salespeople

Doorcounts Connects better insights to your business decisions

Doorcounts Connects more sales to grow your business faster

When you combine the awesome power of Podium and Doorcounts, you are improving every shopping experience and maximizing every sales opportunity.

Start improving your sales conversion now!

You simply can’t afford to let a single customer leave without connecting.

Not everyone buys on the first visit because people have different ways they like to buy. 

No worries… we’ve got you covered. 

According to our Q4 Retail Traffic Benchmark Report, the average conversion rate of our top 20th percentile of retailers is 33 percent. This means 7 out of 10 shoppers leave without buying and, if you play your cards right, they will make a purchase at a later time. The best you can do is to make sure you connect before they disappear.

Stay connected to your customers every step of their buying journey and beyond. 

There’s a lot of talk these days about how your customers have already researched you online before they ever enter your store. This is great news, because if they are in your store, they are ready to buy. The question is: How do you know what happened? Did you ask your salesperson how it went after they left and hope the customer comes back like they said they would? 

Or, did your customer enter your store, get assigned to a salesperson, where you tracked the entire engagement and got a review after they left, all in the same system so follow-up is a snap?

If you don’t have Podium and Doorcounts working together, the answer to the above question is a big fat NO WAY JOSE’! 

How many sales are you letting walk away, never to return or, even worse, to buy somewhere else?

Maybe you don’t know the answer to the question above. If so, there’s good news, because you can do something about it right now. YES… I WANT TO MAKE MORE MONEY

Still skeptical?

Well we don’t blame you… 

Most of our customers have previously experienced one of those inferior “people counters” and know the frustration of constant down times, no real-time data and information that just doesn’t ever seem to add up. 

What you may not be aware of are the constant improvements and hundreds of new features we’ve added to Doorcounts in the last 12 months, like integrating Podium so you never lose connection with your customer ever again. 

They say if you love something, set it free. If it returns, it was meant to be.

If you love your customers, then set them free to buy the way they want to. The secret is to stay connected, and the best way to connect is with Podium and Doorcounts.

Don’t leave your sales to chance!  Know the moment a shopper walks through your door and what happened while they were in your store. And when they leave, get a review  and get another chance to make a sale and create a lifelong customer.

The greatest expression of love is what it produces.

So Podium and Doorcounts can’t really make a baby (just in case you thought we were serious). But if we did have a baby, it would be the most beautiful thing to behold. Not just to brick-mortar retailers, but to their customers and salespeople as well. Because success in today’s fast paced world of retail sales is about connecting to potential customers long before they enter your store and long after they leave–whether they buy or not–and this is exactly what Doorcounts and Podium lets you do. 

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