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Doorcounts, Dos Marcos & the Face of Miskelly’s Mattress: Dr. V

If it’s true that a man is known by the company he keeps, then we are proud to be a sponsor of the Dos Marcos Mattress Podcast and to have Dr. V and Miskelly Furniture as a customer. 

Dr. V, the one-and-only Alan Vonderhaar, has become a well-known figure in the mattress industry, even earning Furniture Today’s Retail Giants of Bedding Award in 2018.

Listen to why Dr.V ❤️'s Doorcounts

If you haven’t experienced the Dos Marcos Mattress Podcast, you’ve been missing out on a fun show dedicated to connecting the bedding business to the benefits of better sleep.

The show’s hosts—Mark Kinsley and Mark Quinn—deliver a message of connection and growth that reaches far beyond the mattress category, to retail as a whole.

So whether you operate a chain of Appliance, Furniture, Mattress, Jewelry or Footwear stores, the Dos Marcos Mattress Podcast is full of ideas that will inspire you to think in new ways to grow your business.

Watch this episode of the Dos Marcos Mattress Podcast where Dr. V recounts his early days going from the waterbed world, to landing a job at Miskelly and eventually putting on a lab coat to create the character that became the face of Miskelly Mattress for the past 25 years.

Check out the full episode below!

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*NEW* Doorcounts CRM

Retail CRM Diagram

We are pleased to announce the release of Doorcounts CRM as an automatic upgrade to the previous version.

You may know the previous version as Doorman. Now it’s Doorcounts CRM and this new version offers 43 new and improved features.

We are pleased to announce the release of Doorcounts CRM as an automatic upgrade to the previous version.

You may know the previous version as Doorman. Now it’s Doorcounts CRM and this new version offers 43 new and improved features.

Connect before they buy somewhere else

It was over eight years ago we started as a simple foot traffic counter. Believe it or not, we still have customers who’ve remained on that original version over the years.

Today, Doorcounts CRM is a powerful Customer Relationship Manager (CRM) with a Photo Up-Board, Follow-up Calendar, One-click Reviews, Real-time Performance Charts and POS Data Integration.

Doorcounts CRM is the only stand-alone Customer Relationship Management system created specifically for the unique needs of furniture, mattress and appliance stores, but it’s also excellent for any brick-and-mortar retailer, such as jewelry, music, outdoor and footwear.

A major shift is redefining success and failure

This new release comes when brick-and-mortar retailers everywhere face uncertain times ahead. This is because a major shift is changing the way shoppers buy.

Numerous studies show approximately 70 percent of shoppers have already done their research online and know what they want to buy when they visit a physical store.

Another interesting statistic is approximately 70 percent of shoppers who visit a physical store leave without making a purchase.

Fast follow-up is the key

Until recently, traditional advertising was the primary driver of retail sales, with minimal resources allocated to follow-up activity.

As a successful retailer, you know the value of a CRM that makes it easy to stay connected and follow up on every sales opportunity.

With 43 new features, Doorcounts CRM offers 69 real-time charts and reports covering 75 essential metrics. No other system comes close to the awesome power of Doorcounts CRM.

Now you can make the most of every sales opportunity

As markets move in new directions, some retailers will cling to old methods, and others will see this moment as opportunity unfolding. Doorcounts CRM helps the former let go of the past and join the latter in making the most of what is to come.

If you haven’t seen what’s new at Doorcounts, check it out here!

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Looking Forward to a Q3 Comeback

Did you know that some of the most successful companies were born in times of severe economic downturn? 

Here are some that you may be familiar with:

  • Thomas Edison launched General Electric right as the world was heading into The Panic of 1893
  • The Disney Brothers started the first Disney company in the 1920’s  just as the Great Depression came upon them
  • Trader Joe’s launched in the Recession of 1958
  • Microsoft started at the onslaught of the 1973 oil crisis and stock market crash
  • Google and Salesforce launched right before the dotcom bubble burst in the early 2000’s
  • Uber got going in 2009 right after the 2008 stock market crash
  • Netflix started in 1997 at the start of a worldwide financial crisis 

During our last Friedman/Doorcounts webinar, Grabbing Sales by the Roots, we polled our audience. We asked a couple of questions about how things are going for them, in this new “normal”. [By the way, if you haven’t had a chance yet, check out the webinar Doorcounts hosted with Friedman, entitled “Opening in the NEW NORMAL-equipping your staff to handle the change.” ]

 

  1. What percentage of “Normal” are you currently operating at? 

Answer 1: 40-60%: 30.4% said they were operating at 40-60%

Answer 2: 60-80%: 56.5% said they were operating at 60-80%

Answer 3: 80-100%: 13.0% said they were operating at 80-100%

Looks like 56.5% of our retailers that were on that webinar are back up and running at 60-80% of their normal capacity. 

  1. What concerns you most about reopening?

Answer 1: Customer openness to the New Normal 39.1%

Answer 2: Employee openness to the New Normal 39.1%

Answer 3: Making the right decisions about how/when to open 4.3%

Answer 4: Something else 17.4%

Employee and customer openness look like they are top of mind, receiving 39.1% each of webinar attendee votes.

  1. Do you know what your current conversion rate is?

Answer 1: Yes 21.7% 

Answer 2: No 78.3% 

78.3% do not know what their current conversion rate is. One of the things we say at Doorcounts is, “What gets measured gets improved.” Just knowing what your conversion rate is will improve performance among your employees. PSST!!… Check out this video on our new website where we address this very subject!

  1. If you do track conversion rate, do you track individual along with store conversion rate? 

Answer 1: Yes 56.5% 

Answer 2: No 43.5% 

This is good news. If attendees did track conversion, they tracked individual sales reps’ conversion as well! It’s important for employees to know how they rank among their peers, as well as overall.

We would love to hear what you’re doing to make Q3 a successful comeback. What are you struggling with? Is there anything Doorcounts or The Friedman Group to help you transition back?

 

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[Webinar Replay] “Opening in the NEW NORMAL-equipping your staff to handle the change.”

Most stores across the county have reopened but in no way is it business as usual. People are experiencing mixed emotions about shopping and the best thing you can do…

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Increase Your Sales Conversion In 30 Days

As your stores reopen, we are committed to helping you maximize every sales opportunity. This is why we are offering a 100% MONEY BACK GUARANTEE if you don’t INCREASE YOUR…

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High Performance Management in a Low Performance World

In our first speaker series with The Friedman Group, Speaker Karen Barry gave an overview of the eight basic ingredients for success in a high performance selling environment, information that…

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Podium and Doorcounts—Together at Last! ❤️

Announcing the Podium and Doorcounts Upgrade!

If Podium and Doorcounts had a baby, its name would be More Sales.

They say love comes in many shapes and sizes. And if you are a successful brick-and-mortar retailer, what you love are good reviews–because good reviews mean happy customers, and happy customers mean more sales. 

Another thing you love is knowing that every person entering your store is greeted by a knowledgeable professional who gives them the help they need that leads to a purchase.

Are you maximizing the powerful connectivity between Podium and Doorcounts?

Just in case you’ve been living in some faraway universe in another time and place, here’s why you need the powerful combination of Podium and Doorcounts.

Podium™ is a revolutionary review and messaging system that lets you collect and manage your online reviews in one central platform. This means you can rank higher, answer quicker, and close deals faster than ever with Podium, and: 

• Bolster your online presence

• Respond to reviews

• Improve your business ratings 

• Manage your reputation

The Doorcounts Retail Sales Cloud™ is a game changing business intelligence technology that helps you improve your traffic conversion rate and so much more —Just think, DOORCOUNTS CONNECTS!

Doorcounts Connects a smart camera to a CRM Database

Doorcounts Connects customers to your salespeople

Doorcounts Connects better insights to your business decisions

Doorcounts Connects more sales to grow your business faster

When you combine the awesome power of Podium and Doorcounts, you are improving every shopping experience and maximizing every sales opportunity.

Start improving your sales conversion now!

You simply can’t afford to let a single customer leave without connecting.

Not everyone buys on the first visit because people have different ways they like to buy. 

No worries… we’ve got you covered. 

According to our Q4 Retail Traffic Benchmark Report, the average conversion rate of our top 20th percentile of retailers is 33 percent. This means 7 out of 10 shoppers leave without buying and, if you play your cards right, they will make a purchase at a later time. The best you can do is to make sure you connect before they disappear.

Stay connected to your customers every step of their buying journey and beyond. 

There’s a lot of talk these days about how your customers have already researched you online before they ever enter your store. This is great news, because if they are in your store, they are ready to buy. The question is: How do you know what happened? Did you ask your salesperson how it went after they left and hope the customer comes back like they said they would? 

Or, did your customer enter your store, get assigned to a salesperson, where you tracked the entire engagement and got a review after they left, all in the same system so follow-up is a snap?

If you don’t have Podium and Doorcounts working together, the answer to the above question is a big fat NO WAY JOSE’! 

How many sales are you letting walk away, never to return or, even worse, to buy somewhere else?

Maybe you don’t know the answer to the question above. If so, there’s good news, because you can do something about it right now. YES… I WANT TO MAKE MORE MONEY

Still skeptical?

Well we don’t blame you… 

Most of our customers have previously experienced one of those inferior “people counters” and know the frustration of constant down times, no real-time data and information that just doesn’t ever seem to add up. 

What you may not be aware of are the constant improvements and hundreds of new features we’ve added to Doorcounts in the last 12 months, like integrating Podium so you never lose connection with your customer ever again. 

They say if you love something, set it free. If it returns, it was meant to be.

If you love your customers, then set them free to buy the way they want to. The secret is to stay connected, and the best way to connect is with Podium and Doorcounts.

Don’t leave your sales to chance!  Know the moment a shopper walks through your door and what happened while they were in your store. And when they leave, get a review  and get another chance to make a sale and create a lifelong customer.

The greatest expression of love is what it produces.

So Podium and Doorcounts can’t really make a baby (just in case you thought we were serious). But if we did have a baby, it would be the most beautiful thing to behold. Not just to brick-mortar retailers, but to their customers and salespeople as well. Because success in today’s fast paced world of retail sales is about connecting to potential customers long before they enter your store and long after they leave–whether they buy or not–and this is exactly what Doorcounts and Podium lets you do. 

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