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Retail Traffic Trends #26

From new retail guidelines to the effects of the booming real estate market, this week we explore everything new in the retail world.

WHAT’S IN STORE THIS WEEK?

  • The effect new technology has on training employees
  • How the new CDC guidelines will affect retail
  • Furniture trends that will outlive the pandemic
  • Doorcounts chat

FOOT TRAFFIC INDEX

Here’s a look at last week’s foot traffic compared to the same time last year.

DC FEATURE OF THE WEEK

This is where each week we highlight a feature within Doorcounts. This week’s feature is:

Sales Performance – Add on Items

Add-on items are a great way to increase your average ticket and complete a customer’s purchase.

Tracking your add-on items is essential for being able to see if the items are priced appropriately enough to get customers over the buying line.

The Add-On Items tab lets you can see the percent of transactions as a whole that add-on items represent and also the percent of specific sales.

FOOT TRAFFIC TRENDS

Industry insights so you can convert your foot traffic into more sales.

Doorcounts chat

A couple of weeks ago we released our biggest update to Doorcounts yet.

One of the features that was added, the chat feature, quickly became a hit amongst users.

The chat feature opened our eyes to the need for more human interaction between user and software.

We had a great time chatting with users about everything from the weather, to our favorite sports teams, to finding a feature on the new interface.

The chat feature will be added back shortly after a few adjustments are made so that we can disable the feature for companies who do not wish to have it.

We look forward to talking to you all again soon!

Retail breakthrough

After the CDC announced the new mask guidelines that allow for fully masked individuals to return to normal activities without a mask, retailers across the country are deciding whether or not they will update their store guidelines.
 
Although the CDC advises that fully vaccinated individuals no longer need to wear masks under certain circumstances, the final decision on masks is still up to the store owners.
 
Retailers such as Trader Joes have already updated their guidelines to allow fully vaccinated no longer need a mask. Other retailers such as Target, Macy’s, Kroger, Publix, and Home Depot still require masks.

Labor imbalance

As the retail industry continues to evolve, e-commerce and technology have played a major role in a majority of the changes.
 
With new technologies continue to emerge, retailers across multiple industries are facing the issue of their employees lacking the skills to address the new technological needs of retail.
 
Although the US job openings reached a record high in March, retail jobs are not the same as they were just a year ago.
 
Retailers are beginning to retrain their workers to equip them with more technological skills rather than selling techniques.

Furniture trends

As home makeovers and remote working became more and more common throughout the pandemic, the furniture industry felt the rush first-hand.
 
The real question is whether or not this rush has seen its final days or is this just the beginning?
 
Although more people are getting vaccinated, it seems like working from home may be a trend that continues well after the pandemic.
 
A recent study found that 83% of employers now say the shift to remote work has been successful. 
 
The longer people work from home, the more improvements they will make to their home office and their house as a whole.
 
Along with people working remotely for a prolonged time, the number of single-person homes continues to rise in 2021. More single homes mean fewer people living together and a higher demand for furniture.
 
Overall, it seems like the furniture rush is nowhere near its end.

NOTEWORTHY NEWS

Home retail: Has the home furnishing rush of the pandemic seen its final days?
 
Shop small, shop local: How a simple message can go a long way for independent retailers.
 
Digital price tags: Nationwide Marketing Group and Pricer announce a preferred partner program for digital price tags.
 
No-touch: Tech trends that are destined to outlive the pandemic.

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Blood moon: Don’t miss the “Super Blood Moon” Eclipse to be seen on May 26.

Read More

Retail Traffic Trends #25: Daily revenue in April up 1233%

As we begin the 19th week of 2021, it’s time to sit back and see how the furniture and mattress industries compared to April 2020.

Although April 2020 was a time none of us want to go back to, the data lets us see how much the retail industry has changed in one year.

From a time where there was little to no traffic, to a month where every metric is trending positively.

WHAT’S IN THIS WEEKS EDITION, YOU ASK?

  • See how the furniture industry has changed since last April
  • How the mattress industry saw a 1232% increase in daily revenue
  • How and why consumer data platforms are becoming essential.
  • Join our performance data workshop today at 1 pm EST.

FOOT TRAFFIC INDEX

Here’s a look at last week’s foot traffic compared to the same time last year.

CLICK HERE to subscribe to Daily Foot Traffic Index

DC FEATURE OF THE WEEK

This is where each week we highlight a feature within Doorcounts. This week’s feature is:

Make more sales in 3 easy CLICKS
With one click, your salespeople connect with your customers as they walk through the door.

A second click lets them record the outcome with a: sale, no sale, or potential sale.

Lastly, A third click lets you see key performance metrics (KPM) by the minute, from anywhere, on any device.

FOOT TRAFFIC TRENDS

Industry insights so you can convert your foot traffic into more sales.

April furniture key metrics

No matter how things are going in your store this year, it’s always a good idea to look back at the same time last year to see how you stack up.

The furniture industry is living in a completely different world compared to last April with every single metric seeing an increase year-over-year.

Not only that, but all of the metrics also saw an increase compared to March 2021.

Conversion rate up 7%: Compared to last April when it was nearly impossible to convert a sale, sales conversion is up 7% this April.

Average Ticket up 19%: Average ticket has stayed strong with a 19% increase year-over-year, while seeing a small increase of 5% compared to March 2021.

Daily Revenue up 380%: Last April in the height of lockdowns, the furniture industry saw a daily revenue of only $3,553.  Now a year later, daily revenue saw a 380% increase to $17,067. As we’ve learned, a lot can happen in a year.

Daily Opportunities up 220%: Daily opportunities are the total shoppers who visit your store. While last April only saw an average of 8 customers a day, this April we saw 26, an increase of 220%. Although we see an increase year-over-year, foot traffic was down 5% compared to the previous month.

New Prospects up 1577%: As we’ve said in the past, new prospects are people who left the store without buying.  At one point in the pandemic, people only went to a store unless they were certain they were going to buy something. Now, a 1577% increase in new prospects shows us that more and more people go to stores just to look around. – Which is a plus in our eyes.

THE FAM X DOORCOUNTS

Using data gathered from Doorcounts, The FAM uncovers ways to squeeze more sales out of Presidents Day.

Although deals and sales campaigns usually lead up to Presidents Day, the data reveals the importance of continuing sales the week after the holiday.

CLICK HERE TO LEARN MORE.

April mattress key metrics

Similar to the furniture industry, the mattress industry saw major improvement compared to the same time last year.

The mattress industry in April 2021 saw the biggest year-over-year increase that we have reported on thus far in Retail Traffic Trends.

Customers are slowly beginning to normalize going back to stores and we have started to see more and more traffic in the mattress industry.

Conversion rate up 277%: You read that correctly. Sales conversion is night and day compared to the 15.58% sales conversion seen during the lockdowns of last April.  April 2021 saw a conversion rate of 58.71%, which is a 277% increase from last April and a 0.98% decrease compared to the previous month.

Average Ticket up 59%: Average ticket went from $1,028 in April 2020 to $1,632 in April 2021.  This year, average ticket has stayed relatively consistent with a slight increase of 0.75% compared to March 2021.

Daily Revenue up 1233%: As we are all well aware, April 2021 was a less than an ideal month for sales.  Compared to last April, which saw an average daily revenue of only $213, April 2021 saw a 1233% increase to a daily revenue of $2,838.  Although this a big jump compared to last month, the mattress industry saw a 9.38% decrease from the previous month.

Daily Opportunities up 52%:  While we do see a 52% increase in foot traffic year-over-year, foot traffic still is not fully back to normal.  Foot traffic in April 2021 was down 7% compared to March 2021. 

New Prospects up 200%: As we’ve said, new prospects are customers who left the store without buying.  To put the 203% into perspective, new prospects went from one customer to three customers in the last year. Thankfully, new prospects saw a  32% decrease since March 2021.

NOTEWORTHY NEWS

Used furniture: How used furniture is projected to become a $16 billion industry.
 
Never alone: No matter what industry you are in, you are not alone in the supply crisis.
 
Consumer data platform: Why a consumer data platform (CDP) is becoming essential.
 
Digital payments: Which industries would benefit the most from digital payments?

RANDOM IRRELEVANCE

Save the turtles: More than 800 turtles were rescued from New Jersey storm drains
 
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Electric crisis: America’s electric cars need lithium so badly it may wipe out this species.
 
Crocs: The unique shoe is making a comeback as it sees growth of 40% to 50% in Q1.

Read More

Which People Counter is Best for Your Store?

Getting a new people counter for your store is an important decision to make. 

Whether you are a “mom and pop” with a single store or a 50 store chain, there is a wide range of options available.

Some of the variables to consider when selecting a system are total daily traffic, average sale value, and salesperson engagement level. Lets take a look at each of these variables and why they are important:

  • Total daily traffic – certain systems are designed for high-traffic environments like malls and large department stores. Depending on your level of traffic, you may be only interested in the raw count vs details about the customer experience in your store.
  • Average sale value – Typically, the larger the ticket, the more engagement required from a knowledgeable salesperson. In this situation, you want to track every step of the customer experience from the moment they walk into your store, talk to your salesperson, and beyond.
  • Customer engagement level – Depending on the two variables above, average daily traffic and average sale value, will determine your salespeople level of engagement with the idea that higher ticket items require more engagement than lower ones.

Other important variables you should consider include API connectivity, customer relationship manager, location tracking, and the technology used.

People counting device vs. people counting system

First, you need to understand the different types of traffic counters.  There are basic traffic counting devices, and then there are full-on traffic counting systems.

  • People counting device – Strictly gives you a number of how many people walked through the door.
  • People counting system – Typically gives analysis and reporting on key performance metrics about your foot traffic.
  • Sales engagement system – This aggregates the data from above and includes the result of the interaction with your sales team and any follow-up required.

Traffic counting technology

When it comes to traffic counting technology, there is a wide array of options to choose from. Here is a shortlist of the most popular:

  • Thermal imaging -Thermal imaging provides extremely accurate counts and hides personal identifying information due to the images not showing customer’s faces
  • Motion sensors – New algorithms allow for motion sensors to identify if a customer is entering or exiting a store.
  • AI-based tracking systems – AI-based tracking systems are the newest technology in the people tracking realm. AI tracking uses machine learning to improve the counts as time goes on.
  • Proximity tracking technology – Proximity tracking allows for heat-mapping of a store and allows for que-time tracking.
  • Wifi location tracking / mobile device tracking – Every phone has a unique MAC address that allows for customer experience tracking (ie, where did the customer come from)
  • Camera tracking – Door counters that use a camera often are paired with motion sensors within the camera to accurately track counts and an image on the up-board so salespeople never miss a sale.

Which people counter is best for you?

Based on the criteria above, we have identified some options for your consideration as you try to find the best people counting system and turn your data into better insights about your business.

We have identified many people counter solutions that range from basic counts to robust real-time and future data analysis. We chose these to help the customers we seek to serve and the criteria we mentioned above.

The following people counters have a wide range of pricing,  which makes it even more important that you choose the right system that meets the needs of your business. We have provided links for each people counter listed below for your convenience.

Blix

Blix Traffic sensors detect anonymous smartphone signals to provide detailed foot traffic, customer experience, and location analytics data.

Unlike traditional people counters, Blix Traffic measures spaces, not doors, and is up and running in minutes.

Dor

Dor utilizes thermal censoring and can be set up in seconds with a simple peel and stick.
Dor gives you actionable data such as conversion rate, foot traffic, and effectiveness of advertising that can be accessed on any device, by any person in your organization.

DOR is best for retailers who aren’t looking for an up-board solution, but rather analytics to better understand the customer experience.

Trafsys

Trafsys provides three different options for their tracking: video-based door sensor, 3d overhead sensor, or a thermal imaging people counter.

In contrast to other people counter’s listed, Trafsys provides real-time occupancy tracking software rather than a traffic-counting software.

Trax sales

Trax sales use a photo up-board system and track metrics such as closing ratios, real-time occupancy, average time spent with customers, customer information gathered, and the percentage they’re above or below the store’s goal.

V-count

V-count uses Ai-based tracking in a sensor placed on the ceiling. The artificial intelligence is able to track que time, heat map the store, and track multiple key performance metrics.

V-count is able to track occupancy levels which have become a highly requested feature for all traffic counters during the pandemic.

Ai-based tracking combined with night-vision results in 99.9 count accuracy.

Who’s up

Who’s up uses proximity technology to keep the sales team in the designed area for receiving new Ups. Who’s up is primarily used in the automotive industry and uses features such as:
Sales team bi-directional messaging for instant communication.
Notifications of empty Batter’s Box (no reps in Up designated area).
Simple Check-In, Check Out for reps.
Configurable sales process steps and actions.
CRM integration.
Test Drive route tracking and capture.

In addition to the up system, Who’s Up has a customer relationship management system built-in.

At a glance

While one system may work great under certain circumstances, it might not be the best option for your store. We made this grid to give you a snapshot of some basic options you should keep in mind. We encourage you to visit each of these websites and make an educated decision.

In a nutshell

Where most people counters track and analyze foot traffic, we help your teams sell more…

That’s if you’re a  multi-store, large-ticket, brick-and-mortar retailer who wants to grow. We believe the more informed you are about your options, the more you will appreciate what we have created.  Again, every system is designed for a set of unique circumstances and when this is understood, you are more likely to find the people counting system that is right for you.

Obviously, we would love to have you as a Doorcounts customer, but only if it is the best option for your business.

CLICK HERE TO LEARN MORE ABOUT DOORCOUNTS 3.0

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How Doorcounts is getting easier every day

Every week, Doorcounts users inspire and help us implement new and improved features that give new life to the system that retailers rely on every day.

Doorcount’s new look and design make it easier than ever for retailers to turn their foot traffic into more sales.

Tracking “Clickified”

Tracking every metric possible is ideal, but we know salespeople can be short for time when your store gets busy.

Now, with the click of one button from your salespeople, Doorcounts track time with customers, average ticket, sales conversion, and the breakdown of opportunities in your store.

With little to no work from your salespeople, you are gathering key performance metrics that will help you turn your foot traffic into more sales.

Customer Reviews Reimagined

Having Podium integrated means a 5-star customer review is just a click away.

Not only that, but you can see which of your salespeople are getting the best reviews and dig deep into the sales analytics within Doorcounts to see why others aren’t getting the same reviews.

Global Search Remastered

With our newly enhanced global search, finding a customer has never been easier.

You can now search customers by their name, prior sales order, or by specific comments made on the customer.

Trying to find all customers who were interesting in outside furniture or a specific material? Simply search “patio furniture” and Doorcounts will do the rest.

Dashboard Personalized

Whether you are a salesperson, a manager, or an owner, there are different metrics that are important to your work.

With personalized dashboards, each role has its own dashboard that highlights the metrics and charts that helps that person get the most out of every day.

Greatness Rewarded

Introducing a rewards program with awardco.com to encourage desired behaviors and make more sales.

Motivation is extremely important in every business, especially retail.

Depending on which metrics are most important to your company, you can reward salespeople for reaching certain milestones and motivate others to do the same.

Join our virtual workshop

Join our team and learn how the new features make it easier than ever to turn your foot traffic into more sales in the all-new Doorcounts 3.0.

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Retail Traffic Trends #24 – Big things are coming to Doorcounts

On top of keeping you up to date on retail trends, this week we give a sneak-peek into big changes coming to Doorcounts later this week.

WHAT’S IN STORE THIS WEEK?

  • Digital trends: blip or permanent shift?
  • How 5G will change retail checkout
  • Retail friendly uses for artificial intelligence
  • Introducing Doorcounts 3.0’s redesigned interface

FOOT TRAFFIC INDEX

Here’s a look at last week’s foot traffic compared to the same time last year.

DC FEATURE OF THE WEEK

This is where each week we highlight a feature within Doorcounts. This week’s feature is:

The Executive View

Imagine getting a daily overview of your foot traffic as it’s happening.

The Executive View is intended for managers to see a quick report of all the opportunities and sales made for each store. While the tab looks similar to the up-board, instead of showing photos of customers, it displays the breakdown of the sales vs opportunities.

FOOT TRAFFIC TRENDS

Industry insights so you can convert your foot traffic into more sales.

Big changes are coming to Doorcounts

Later this week we will be releasing our biggest update to Doorcounts yet.

A brand new user interface will make it easier than ever to track the data that matters most to your company.

Salespeople in a rush for time? You will be gathering and analyzing key performance metrics in as little as 3 clicks.

New features, such as personalized dashboards and home screens, are built around your company to help Doorcounts feel like an extension of your stores.

The update will go live later this week.

Blip or permanent shift?

As more of the population become vaccinated and stores begin to fully open up again, a major question looms: is the digital shift a blip or a permanent change?
 
With so many new digital trends emerging and the hand being forced for many retailers to become a hybrid store, it’s hard to decide if you should go all in or hope for things to return to normal.
 
Although we don’t have an answer, we do know the pandemic sped up the inevitable.
 
It is no surprise that e-commerce is as prominent as is and that it would most likely still get to the same levels of sales without the pandemic. – The pandemic simply sped up its growth by about 30 years.
 
In 2019, e-commerce sales accounted for 11.4% of US retail sales. In Q2 of 2020, in the peak of lockdowns, e-commerce jumped to 16% of US retail sales.
 
Although we might have expected to see a bigger jump, it’s worth noting that in the last few years, e-commerce only increased by around 1% each year.
 
Regardless if these new trends stay or go, it’s worth keeping your eyes on trends potentially used by your competition.

How 5G will change retail

Of the many trends that emerged over the last year in retail, technology has played a major role in a majority of the changes.
 
As we’ve said in the past, mobile payment methods and zero-contact payment are becoming a feature that customers are coming to expect in physical stores.
 
Thanks to the bandwidth and low latency of 5G, 5G will speed up the checkout process and reduce the risk of fraud.
 
Biometric scanners that are built into phones plus the speed of 5G results in the safest and fasted form of payment.

Is AI retail-friendly?

Although implementing artificial intelligence is a big leap to make for retailers who are just starting to implement new technology, the ever-changing retail environment makes AI more valuable than ever.
 
Artificial intelligence is constantly learning and evolving with its environment, which is crucial in a time where retail trends and restrictions are changing each week.
 
But the real question is, where does AI have a place in retail?
 
One of AI’s biggest use cases in retail is something you see every day online: shopping suggestions.
 
“customers who bought this may also be interested in this.” This feature, also known as shopping basket analysisuses AI to find items that previous customers also purchased when purchasing certain items.
 
This is just the tip of the iceberg when it comes to AI analysis. Artificial intelligence can personalize the shopping experience by comparing demographic data, click paths, marketing that resulted in a click, and much more.

NOTEWORTHY NEWS

Connected customer: How to understand and embrace the connected customer.
 
Patching Leaks: Simple ways to keep customers from leaving you for thecompetition.
 
Less is more: Learn how less is more in the new world of physical retail.
 
Retail stocks: Retail stocks to keep your eyes on in the coming weeks.

RANDOM IRRELEVANCE

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Blue Origin: You can now buy a trip to the edge of space in the Blue Origin rocket.
 
Fresh kicks: Shoes worn by Kanye West in the 2008 Grammy becomes the most expensive shoe ever sold at auction.

Read More

The Doorcounts Dance

This week on Dos Marcos, the Mattress Man from Sweet Dreams Furniture and Mattress explains how energy attracts foot traffic.

Each day when his team walks into the store, they hit a Doorcounts dance.

Since Doorcounts takes photos automatically when you walk in, all it takes is some dance moves in front of the camera to energize the team.

As said best by Dos Marcos, If you are having fun, you’ve already won.

Transcript

Doorcounts, I mean is the ultimate Retail Sales Cloud solution. But I mean, it’s, it’s this magical way for you to capture what’s happening in your store and make meaning of it. And that’s the thing about it, you can get all this data, but you got to make meaning of it, and you got to hopefully use it for fun. So yeah, Doorcounts as snapping a photo of somebody assigning them to a salesperson on an artboard and it’s a contact management solution CRM, and all of that stuff, but you gotta you I think you need to use it like, Matt man uses it.

So Andrew, this lesser, he’s, you know, he’s got his own podcast on the fam, he had the world’s most super detail. And what he decided to do is, is think about it like this energy attracts foot traffic.  

Every day when he walks in his store, Sweet dreams Furniture and Mattress, one of their four stores he walks in, and he uses the Doorcounts camera because it’s automatic. And so striking a pose and we have all these up on one of our on the episode with him on fam dot news.

 It’s just such a cool creative way to take something that’s like a process or you know, kind of a technology tool and turn it into fun and the more you haven’t fun, you’ve already won.

And we think you can have fun with Doorcounts and the Doorcounts team and actually make more money and you can prove yourself with a 90-day free trial that you’re going to make more money. So go to Doorcount.com, get a 90-day free trial, and if you don’t want to use Doorcounts at the end of it. Jerry’s going to peel off 150 bucks hand it to you and say thank you. And if you have any feedback, we’d love to hear it so there’s no risk whatsoever. 

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Retail Traffic Trends #23 – Social Interaction is in high demand

Social interaction.  
 
I miss it, you miss it, and customers miss it.
 
It’s almost as if we are in a parallel universe where customers are begging to talk to a salesperson.
 
Now is the time to connect with customers and capitalize on the customer experience.

WHAT’S IN STORE THIS WEEK?

  • A look into how retail is going green
  • The coexistence of physical and mobile showrooms
  • Going back to the basics of the customer experience
  • Turn your foot traffic into more sales with a 90-day free trial of Doorcounts 3.0.

FOOT TRAFFIC INDEX

Here’s a look at last week’s foot traffic compared to the same time last year.

DC FEATURE OF THE WEEK

This is where each week we highlight a feature within Doorcounts. This week’s feature is:

Product Category

Do you know what sells and what doesn’t in your store?
 
Using the Product Category feature you can see which categories result in more sales, no sales, or potential sales.
 
Choosing different periods lets you see what sells better at different times of the week or year.

FOOT TRAFFIC TRENDS

Industry insights so you can convert your foot traffic into more sales.

Retail goes green

With Earth Day in the rearview mirror, sustainability and giving back to nature are on top of many minds.  
 
In recent years, more and more retailers are making their workforce more sustainable from manufacturing to the storefront.
 
Recently, furniture startup Floyd Furniture received $15 million Series B funding to expand its sustainability efforts.
 
And as it turns out, consumers are willing to pay more for green products.
 
A 2020 study found that nearly 70% of people in the US and Canada believe it is important to buy green products.

Mobile showroom

As we’ve seen a shift in retail with more and more becoming digital, some digital trends can give physical stores an upper hand.
 
Technology such as augmented reality allows consumers to see your product in their own home, without the product physically being there.

American Furniture Warehouse has recently rolled out their virtual room planner, a 3d technology created by Marxent.
 
Thankfully, a physical and digital showroom can coexist.
 
A showroom lets people see how the product looks and feels in person, while a virtual showroom allows them to see how the furniture or mattress will look in their house.

A hybrid future

Adobe recently released their yearly Retail Trends Report that details the changes in consumer behaviors and retail as a whole.
 
One of the major findings was retail’s shift to a hybrid-store approach.
 
Although physical stores are still key to business, physical stores are now made to meet the need of both physical and online customers.
 
The survey found that 75% of retailers say that they have personalized their physical store experiences based on online behaviors.
 
Of that 75%, 39% believe personalization is important, and 36% believe it is critically important to meet customer expectations.
 
All in all, physical stores are alive and well with the help of a few digital alterations.

Back to basics

Although it’s always good to keep an eye on emerging digital trends, you can never go wrong with going back to the basics: providing a great customer experience.
 
After everyone has been isolated for so long, people are willing to take any social interaction they can get.
 
A survey of over 9,000 retailers found that greeting a customer with a personal messagerather than “how can help you” is one of the easiest ways to differentiate your customer experience from the start.
 
It’s a rare occasion that customers are looking to talk with a salesperson regardless if they have a question.  Now is the time to let your social butterfly out and connect with customers.

NOTEWORTHY NEWS

Digitalization: A look into how digitalizing your demand chain improves efficiency.
 
Sustainable returns: With over $428 billion in returns last year, it’s time to make returns more sustainable.
 
Spring shoppers: Prepare your store for the upcoming wave of spring shoppers.
 
An open letter: An open letter to customers frustrated over long wait times.

RANDOM IRRELEVANCE

Pure white: Engineers have created the world’s whitest paint, which reflects 98% of light.
 
Oxygen on Mars: The Perseverance rover has made oxygen on Mars.
 
Costco: How the Costco $1.50 Hot dog emerged as the star of Pandemic deals.
 
Mothers Day: Get ahead of Mothers Day with 23 Mothers Day gift ideas that won’t break the bank.

Read More

Dr. V talks Doorcounts

This week on the FAM, Dr. V of Miskelly talks about why his team loves using Doorcounts.

Dr. V explains, “If we can track it, we can improve it.” 

Transcription

Well, years ago, I read a book by john Lowe Han. And I love the way and one of his big tag lines was you can improve it unless you can measure. And that in and of itself is just such a great concept.

Now it’s obvious, but you need to have the benchmark. So one of the reasons why we chose to go with door counts was to get a really good accurate measurement of our foot traffic when they come in.

So that was the big thing initially with we found it to be so much greater value than that, because our salespeople use it to be able to capture the information for our guests.

When they come through the doors. We actually get a photograph of them, it comes right up on Doorcounts.

We know exactly which salesperson is going to be assigned to which guests when they come in, you know one of the biggest complaints you sometimes get as a guest that goes, You know, I came into your store, I walked around for 30 minutes and no one ever approached me.

Well, we don’t deal with that anymore.

Because with Doorcounts, we’re able to capture their picture comes right up on the laptop, we know which salesperson has been assigned to who, therefore we don’t lose them. In that sense, we’re also able to capture their information.

We’re also able to email them back if we know we got a particular promotion coming up it tracks or close ratio.

Once again, if we can track it, we can improve it.

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Retail Traffic Trends #22: Data Unification

We are now wrapped up on our 15th week of 2021.
 
Although things are still a little weird in the world, we are slowly seeing a shift to the new normal for retail.

WHAT’S IN STORE THIS WEEK?

  • The importance of data selection and unification
  • March’s record-breaking month for retail
  • Why more retailers are becoming data-driven
  • Turn your foot traffic into more sales with a 90-day free trial of Doorcounts 3.0.

FOOT TRAFFIC INDEX

Here’s a look at last week’s foot traffic compared to the same time last year.

DC FEATURE OF THE WEEK

This is where each week we highlight a feature within Doorcounts. This week’s feature is:

Sales Conversion

Imagine being able to know exactly where your sales are being converted.

With the Sales Conversion tab, you can see which store, salesperson, or even what time of the day converts the most sales.
 
And to track sales conversion, it only takes one click from your salesperson.

To take a deep dive into a specific store, simply click the store name on the graph and it will show the sales conversion for all of the employees in that store. To take things even further, you can click an individual salesperson and see their sales conversion for each day in the selected period.

By clicking the Salesperson rank button, you will be able to see the ranking of your salespeople by sales conversion.

FOOT TRAFFIC TRENDS

Industry insights so you can convert your foot traffic into more sales.

Data selection and unification

The combination of the online revolution and the ever-changing retail landscape has made retail analytics more important than ever.
 
A major part of retail analytics is customer experience analytics.
 
A recent study found that 80% of retailers now use data analytics to set their user experience apart from the competition.
 
Do you know what drives more people to your store? Is it your radio ads or is it from your email marketing?
 
Without tracking KPIs and the effectiveness of your campaign, it is impossible to maximize the foot traffic in your store.

Marching on

After a 3% drop in February, retail sales saw a 9% increase in March.
 
The increase, which saw a major boost from another round of stimulus checks, had a major impact on the stock market.
 
As of last Thursday, the DOW hit 34,000 for the first time in history.  This comes just a month after the DOW hit 33,000 in March.
 
Hopes are high that we do not see a similar drop in April as we saw in February, the month after the stimulus checks were released.

A new look

For a while now, advertisers have worked on selling the experience rather than the product.
 
Now, retailers are trying to do the same thing.
 
Instead of simply showcasing the furniture or products, retailers are showcasing the brand experience beyond the website.
 
This shift comes to bring more foot traffic into stores with a new type of retail experience.
 
The LA Platform, a new shopping destination in Las Angeles, has taken a new approach to brick and mortar by combining elements of digital and physical.
 
While the platform has physical stores, it also includes a drive-through for customers to have a contactless pick-up option.

Payment methods

As we’ve said in the past, alternate payment methods such as BUY NOW PAY LATER have turned into promotions that are bringing customers into physical stores again.
 
If the pandemic has taught us anything, it’s that the most minute changes can make a big difference on foot traffic.
 
And once people are in your store, flexible payment options can make the difference between a sale and no sale.
 
A recent study found that 57% of people say digital payment options would impact their shopping decisions.
 
Many retailers have been broadening their payment options to include new payment methods such as Apple Pay and Klarna.
 
Klarna, which allows for flexible payment plans for customers, now has over 250,000 retail partners around the world.
 
At the end of the day, simplicity is becoming the key to the consumer experience.

NOTEWORTHY NEWS

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Brick to click: The history of retail from mom and pops to online.
 
Suburb takeover: As suburban populations continue to expand, retailers struggle to find ideal store locations
 
Ai simplified: How to use minimal input to get the most out of augmented reality.

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Retail Traffic Trends #21: Q1 data reveals a surprising trend

Just like that, Q1 has come and gone.
 
This week we take a deep dive into the highs and lows of Q1 and the growing adaptation of technology in retail.

WHAT’S IN THIS WEEKS EDITION, YOU ASK?

  • The furniture industry’s booming Q1 metrics
  • How an increase in foot traffic has affected the mattress industry
  • Retailer’s increasing adaptation of cloud-based business.
  • Turn your foot traffic into more sales with a 90-day free trial of Doorcounts 3.0.

FOOT TRAFFIC INDEX

Here’s a look at last week’s foot traffic compared to the same time last year.

CLICK HERE to subscribe to Daily Foot Traffic Index

DC FEATURE OF THE WEEK

This is where each week we highlight a feature within Doorcounts. This week’s feature is:

Scheduled Action Tab
 

On most days, salespeople spend most of their time waiting for the next shopper, rather than working with the next shopper.

Why not give them a one-click option to follow up with shoppers who’ve already visited and need another contact?

The Scheduled Actions feature allows salespeople to see which customers they need to follow up with and allows them to reach out directly through Doorcounts.

FOOT TRAFFIC TRENDS

Industry insights so you can convert your foot traffic into more sales.

Q1 furniture key metrics

Despite the growing need for inventory in the furniture industry, nearly all metrics are in the green as the furniture industry sees major improvements from Q1 last year.

A bittersweet moment occurred in Q1: people have returned to browsing stores and leisurely shopping. Although this means they may not have bought, it is a good sign for retailers to see shoppers’ comfort levels slowly return to normal.

Although February saw a slight drop in foot traffic compared to last year, foot traffic in Q1 has shown major strides towards normal.

Conversion rate down 1%: Similar to March 2021, the conversion rate is the one metric that struggles to reach a similar number as last year.  Compared to Q1 last year, the conversion rate only saw a .09% decrease.

Average Ticket up 14%: Average ticket in Q1 sees a 13.6% increase year over year with February 2021 having the highest average ticket of $20,094.

Daily Revenue up 21%: Q1 had its two-year low for daily revenue of  $7,639 in March 2020 and had its high of $17,940 in January 2021. 

Daily Opportunities up 12%: After a year of record lows for foot traffic, Q1 of 2021  saw customers return to stores in numbers.  Although Q1 of 2020 was just before the pandemic caught wind, foot traffic still saw a 12% increase since Q1 of 2020.

New Prospects up 67%: New prospects = people who left the store without buying.  New prospects increasing means fewer people are buying, and if it goes down, it means more people leave the store with a purchase. Although 67% more people left the store without buying, it’s good news to hear people are going shopping just to look around.

Q1 mattress key metrics

Q1 was good to the mattress industry with every metric seeing an increase over Q1 2020.
 
Aside from January seeing a higher than average sales conversion with the second round of stimulus checks being released, March steals the show for Q1 over the last two years.
 
Each month throughout Q1 we see growth and a positive trend for every metric in the furniture industry.

Conversion rate up 2%: While the furniture industry saw a slight decrease in conversion rate, the mattress industry increased its conversion rate by 2% since Q1 2020.

Average Ticket up 15%: Not only are salespeople converting more sales, but they are also selling more with each sale.  The conversion rate increased 15% since Q1 2020 with a high of 61.45% in January 2021.

Daily Revenue up 38%: Aside from a drop in March, Q1 2020 was a relatively normal quarter.  With that in mind, a 38% increase in Q1 of 2021 is quite a feat.  Q1 saw a low of $1,109 in March 2020 and a high of $3,132 in March 2021.

Daily Opportunities up 10%: Daily opportunities, or foot traffic, went through quite the year. Thankfully, Q1 shows a positive trend in 2021 with a 10% increase in foot traffic.

New Prospects up 161%: As we’ve said, new prospects are customers who left the store without buying.  Since Q1 of 2020, 160% more people have left mattress stores without buying.  As crazy as that sounds, new prospects just increased from around 1 to 3 customers.

NOTEWORTHY NEWS

Furniture Q&A: Retailers explain their market strategy for 2021.
 
Adaptive Modeling: How adaptive modeling helps retailers understand their customers.
 
Retail in the clouds: More and more retailers are now relying on the cloud to ensure safe and consistent customer experiences.
 
Women in retail: How the pandemic has continued to affect women in the retail industry.

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On the loose: 20-25 monkeys escape during a construction project at a German zoo.

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