Retail Traffic Trends #135: The Ghost of Retail

As we enter the second half of 2023, the retail industry continues to evolve at an unprecedented pace.

From the rise of e-commerce to the integration of advanced technologies, retailers are finding innovative ways to enhance customer experiences and meet the changing demands of the market.

In this edition of our newsletter, we will explore the list of retailers that have set the benchmark for success in 2023, as well as the trends that will take over in the months to come.

THIS WEEK’S HIGHLIGHTS

  • Tech takeover: What will the future of retail look like?
  • Ghost of retail: Retail ‘ghosting’ costing $2.4B in industry loss.

  • Q1 2023 Benchmark Report: Click HERE to see how your store compares to the industry average

FOOT TRAFFIC TRENDS

Industry insights so you can convert your foot traffic into more sales.

Tech takeover

What will the future of retail look like?

 

Will there be intelligent sensors that recognize you as you enter the store? What about floating, holographic product displays that change as you explore the aisles? 

 

Or maybe you’ll simply shop from home using virtual reality (VR) headsets, and drones will drop deliveries at your doorstep. While many of these would’ve sounded unreal a few years ago, they aren’t anymore. These technologies exist and are a reality today at a number of retail stores, online and offline. 

 

Learn G2 asked six retail experts around the globe about the technologies retailers should bet on as companies integrate their online and physical stores in the post-pandemic world.

 

Here’s the top 6 trends they expect to take off:

  1. AI, machine learning (ML), and generative AI
  2. Automation
  3. Augmented reality (AR)
  4. RFID, QR codes, and other smart store technologies
  5. Mobile technologies
  6. Datafication 

Click HERE to learn more about these emerging technologies.

2023 Top 100 Retailers

The annual list from the National Retail Federation ranks the industry’s biggest players by domestic retail sales. It also considers Power Players in a variety of categories, each with 2022 U.S. sales equal or greater than 10% of the sales of the category leader. 

 

Following years of unrelenting change, the country’s Top 100 retailers have delivered a surprise: greater consistency than expected. David Marcotte, senior vice president for Kantar (Kantar compiles the data), says other than just a few exceptions, “everybody grew, and at more or less the same rate.”

 

Here’s the top 5 retailers of 2023:

  1. Walmart
  2. Amazon
  3. Costco Wholesale
  4. The Kroger Co.
  5. The Home Depot

Click HERE to see the entire list of retailers.

Retail Snippets.

Ghost of retail: Retail ‘ghosting’ costing $2.4B in industry loss.
 
Alcohol-free beer: Thirst for healthier options fuels jump in UK sales.


Kidult revolution: The Toy industry wants to reach a new customer — The ‘Kidult’.

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Twitter Killer: What you need to know about Threads, Instagram’s new Twitter killer app.


Delivery strike: Risk of major disruption as UPS strike looms in US.

Read More

Retail Traffic Trends #134: Retail Theft Crackdown

This year, it is projected that US retail sales will reach $7.334 trillion, indicating a 3.3% increase compared to the previous year.

Despite the increase, analysts believe that the rate of growth will slow down significantly compared to previous years.

This week we dive into the latest predictions for Q3 and beyond.

THIS WEEK’S HIGHLIGHTS

  • Retail Theft Crackdown: How the inform act will combat retail theft
  • Q3 and beyond: Breaking down retail’s ‘new normal of slower growth’

  • Q1 2023 Benchmark Report: Click HERE to see how your store compares to the industry average

FOOT TRAFFIC TRENDS

Industry insights so you can convert your foot traffic into more sales.

Retail Theft Crackdown

Starting on Tuesday, the Inform Consumers Act will be implemented as a new legislation targeting organized retail theft and the sale of counterfeit and dangerous products on online platforms. This development comes as many retailers attribute their decreased profits to theft incidents.

Under this law, online marketplaces like Amazon and eBay are required to verify and disclose information about third-party sellers who engage in a significant number of transactions on their platforms. The intention is to discourage individuals who sell stolen or harmful goods from operating on these platforms.

If the companies fail to get in line, they could face more than $50,000 in fines for each violation.

Click HERE to learn more about the future of retail theft prevention.

Breaking down retail’s ‘new normal of slower growth’

This year, it is projected that US retail sales will reach $7.334 trillion, indicating a 3.3% increase compared to the previous year. However, Zak Stambor, a growth analyst at Business Insider, predicts that there will be a new normal of slower growth in the future.

While the rate of inflation growth has been decreasing month by month, it is still relatively high compared to the previous year. According to CNBC, there was a 5% increase in inflation in March 2022.

Furthermore, OPEC+ recently announced a reduction in oil production, which could result in higher gas prices and potentially affect consumer spending.

Looking ahead, the expected annual growth rate for retail sales is anticipated to range from 3.3% to 3.5% until 2027. This represents a significant decline from the growth rates of 8.1% in the previous year and 17.9% in 2021.

Click HERE to learn more.

Retail Snippets.

State of Retail: NRF releases their State of Retail 2023.

One hit wonders: Costco cracks down on membership card sharing.

Bed Bath & the great Beyond: Overstock wins Bed Bath & Beyond IP at auction with $21.5M bid.

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Wildfire smoke live updates: Air quality alerts have been issued in 20 US states.

 
Grounded: In a major discovery, scientists say space-time churns like a choppy sea.


The last disc: Netflix is winding down its DVD business after 25 years.

Read More

Retail Traffic Trends #133: Biometrics meet retail

The accessibility of AI tools like ChatGPT has empowered individuals worldwide, revealing the remarkable capabilities of these tools.

As the digital landscape transforms, consumer interactions with businesses are constantly evolving. A noteworthy adaptation is the rise of AI-driven chatbots.

This week we look at how new technologies have the potential to have unique use cases for retail stores.

THIS WEEK’S HIGHLIGHTS

  • Chatbots meet retail: Inside the latest boom.
  • Bioretail : Biometrics enter the retail landscape
  • Q1 2023 Benchmark Report: Click HERE to see how your store compares to the industry average.

FOOT TRAFFIC TRENDS

Industry insights so you can convert your foot traffic into more sales.

Chatbots invade retail

As the digital landscape transforms, consumer interactions with businesses are constantly evolving. A noteworthy adaptation is the rise of AI-driven chatbots.

 

Tools like ChatGPT have put the possibilities of AI at the fingertips of everyone — and people all over the world are now recognizing that these tools can do incredible (and useless) things.

 

A forecast by Juniper Research suggests a significant leap in global retail spending on chatbots – expected to reach US$12 billion in 2023 and rocket to US$72 billion by 2028. 

 

Click HERE to learn more about the rise of chatbots in retail.

Biometrics enter the retail landscape

In 2002, the movie Minority Report was released and showed the world how terrifying the world could become if biometrics could tell advertisers exactly what you want.

 

20 years later, the premise of the movie is slowly becoming a reality. About two-thirds of marketing professionals said they expected to see greater use of biometric data to access, personalize or secure data and services by the end of this decade, according to a survey by WPP’s Essence.

 

Although biometrics are far from the level we saw on Minority Report, the more immediate marketing applications for biometrics are likely to focus on letting consumers protect their personal information.

 

As said by Mark Viden, senior vice president of brand at nonprofit hospital chain CommonSpirit Health, “Making the decision to tap such personal data fast-tracks an intimate relationship between a brand and consumers,”.

 

Click HERE to learn more about the future of biometrics in retail.

Retail Snippets.

Shrink theory: The retail industry’s biggest problem is about to become a huge opportunity.

 

Cosmetic makeover: How Amazon Is transforming a sensory-based industry through digital.

 

Fast or last: Deliveries keep getting faster. Will it last?

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First look: Spacecraft snaps incredible images of Mercury as it skims surface.

 

Recharge: Safety probe launched into 40,000 Hyundais after reports of power loss.

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Retail Traffic Trends #132: May 2023 Metrics are in! 📊🕰️

This May, the furniture industry saw a 3% increase in conversion rate, while the mattress industry experienced a 9% boost in average ticket prices.

This week we will take a closer look at what drove these improvements in the industry and what they could mean for the future.

THIS WEEK’S HIGHLIGHTS

  • May in the furniture industry: How the furniture industry increased conversion rate by 3%.
  • May in the mattress industry: Less foot traffic, higher average ticket, and more time spent with customers.
  • Q1 2023 Benchmark Report: Click HERE to see how your store compares to the industry average.

FOOT TRAFFIC INDEX

Here’s a look at last week’s foot traffic compared to the same time last year.

CLICK HERE to subscribe to Daily Foot Traffic Index

FOOT TRAFFIC TRENDS

Industry insights so you can convert your foot traffic into more sales.

May 2023: Furniture industry

May 2023: Mattress industry

Retail Snippets

A new era: Retail industry ad spend on YouTube to top $4 billion this year.

 

2023 Predictions: 85% of Gen Z says social media impacts purchase decisions.

 

Warning signs: Target sales flat as retailer warns of $500M profit hit.

RANDOM IRRELEVANCE

Inflation: Consumer prices in May rose at slowest annual rate since April 2021.

 

Earth 2.0: James Webb’s ‘too massive’ galaxies may be even more massive.

 

Stream-worthy: The 20 best TV shows of 2023 (so far).

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Doorcounts is now Trakwell.ai!

What’s changing?

We have a new name and a new visual identity. By integrating the alwaysAI computer vision platform, Trakwell is able to improve object detection, counting, and tracking to deliver accurate, immediate data about occupancy and team performance.​

Why is it changing?

As the market landscape rapidly evolves, it is crucial for us to remain at the forefront of innovation and adapt our brand to reflect our vision and goals accurately. With Trakwell.ai, we are embracing a new era of limitless possibilities and harnessing the power of AI to drive our company’s growth and success.

Can I take a look at the new platform?

If you are interested in taking a closer look at what the new Trakwell.ai platform can do, head over to trakwell.ai and take a look.

We’re really excited about this new chapter!

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Retail Traffic Trends #131: The Next Big Hurdle

The accessibility of AI tools like ChatGPT has empowered individuals worldwide, revealing the remarkable capabilities of these tools.

From answering questions and crafting poetry to generating texts in the styles of renowned authors and facilitating translation, the possibilities seem endless. 

This week we look at how new technologies have the potential to have unique use-cases for retail stores.

THIS WEEK’S HIGHLIGHTS

  • ChatGPT meets retail: Inside the latest boom.
  • Shopping behavior: The Rise of the Gen Z consumer
  • Q1 2023 Benchmark Report: Click HERE to see how your store compares to the industry average.

FOOT TRAFFIC TRENDS

Industry insights so you can convert your foot traffic into more sales.

ChatGPT: Retails next big tool

Tools like ChatGPT have put the possibilities of AI at the fingertips of everyone — and people all over the world are now recognizing that these tools can do incredible (and useless) things.

 

ChatGPT can answer questions, write poetry, create movie scripts with the tone of specific authors, do translation, and more.

 

The chat also has the potential to have unique use-cases for retail stores. ChatGPT can be a valuable tool for conducting retail market research. By analyzing customer data, ChatGPT can provide insights into buyer behavior, including which products are most popular, which marketing channels are most effective, and what factors drive customer loyalty.

 

Click HERE to learn more about all the ways ChatGPT can be used in your store.

The Rise of the Gen Z Consumer

As the oldest members of Gen Z move into their mid-20s and the youngest enter their teen years, personal finance concerns are high on their list of worries.

 

A recent report found that 48% of Gen Z frequently shop at discount stores, with 20% prioritizing dollar stores.

 

Financial concerns also affect how Gen Z pays for things: 45% use debit cards, 21% prefer cash, and credit cards come in third at 17%. Buy now, pay later (BNPL) options are at the bottom of Gen Z’s preference list, at only 3%.

 

Despite Gen-Z being digital natives, physical stores are still a fan favorite. virtually all (97%) of the 1,000+ consumers surveyed in March 2023 shop in brick-and-mortar stores — and almost the same number, 95%, also shop online. 

 

Click HERE to learn more about the rise of gen-z shoppers.

Retail Snippets.

AR showroom: How is augmented reality tranforming the retail industry?

 

30 Under 30: Starbucks signs deal with ghost kitchen to boost delivery business.

 

Emotions drive sales: Understanding the power of behavioral economics.

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Read More

Retail Traffic Trends #130: Memorial Weekend Traffic Recap

Just as sound has the power to captivate and immerse, color possesses an equally remarkable ability to anchor and transform.

Imagine this: by carefully selecting the perfect palette for each section of your store, you can weave a personalized shopping experience for your customers, all without them consciously realizing the magic at work.

In this week’s edition, we dive into the captivating realm of color and its profound impact on the customer experience. Additionally, we will look at how this Memorial Weekend compared to years past.

THIS WEEK’S HIGHLIGHTS

  • Color hacks: How color can transform the way your shoppers think.
  • Memorial Weekend Wrap-up: How did different industries compare to last year?

  • Q1 2023 Benchmark Report: Click HERE to see how your store compares to the industry average.

FOOT TRAFFIC TRENDS

Industry insights so you can convert your foot traffic into more sales.

Traffic Watch: Memorial Weekend

Memorial Day weekend is traditionally a significant time for retail, and analyzing foot traffic trends can offer valuable insights into industry performance and consumer behavior. Here’s our breakdown of the holiday weekend:

 

Furniture Industry: The furniture industry experienced a 14% decrease in foot traffic compared to last year’s Memorial Day weekend. While this decline indicates some challenges, it’s important to note that the industry still attracted a considerable number of visitors during the holiday weekend.

 

Mattress Industry: Foot traffic in the mattress industry declined by 30% compared to the previous year’s Memorial Day weekend. 

 

Appliance Industry: The appliance industry witnessed a decline of 26% in foot traffic when compared to the same period last year. Although the industry saw a significant decrease, foot traffic still exceeded the weekend average.

 

Footwear Industry: In contrast to the aforementioned industries, the footwear sector experienced a 2% increase in foot traffic compared to last year’s Memorial Day weekend. 

Changing colors

Colors have a remarkable way of stirring emotions and perceptions, and it’s fascinating to explore the subjectivity behind our interpretations. What one person sees as blue, another may insist is purple. 

Research reveals that our personal preferences, experiences, upbringing, cultural backgrounds, and the context in which we encounter colors all contribute to our brain’s interpretation of them. It’s a mesmerizing blend of science and subjectivity.

Just like how the perfect soundtrack can transform a movie scene, colors have the power to anchor and shape our retail spaces. Their primal function allows our brains to swiftly make connections, helping us perceive shapes, gauge distances, and even sense temperature in our environment.

Imagine the possibilities when you take the time to deliberately choose the right colors for specific areas of your store. It’s like a hidden superpower that enables you to personalize the shopping experience for every visitor, subtly influencing their perception without them consciously realizing how.

 

Click HERE to learn more about the importance of color in retail.

Retail Snippets.

Mini Stores: Why mini stores will grow for many major retailers.

 

Augmented retail: How is augmented reality transforming the retail industry?

 

New concepts: retail store openings and new concept trends.

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Look up: Scientists discover black hole shooting X-ray jet 60,000 times hotter than sun.

 

New energy: New technology generates ‘electricity from thin air.’ Humidity could be a boundless source of energy.

Read More

Retail Traffic Trends #129: Customer experience takes the cake

Today, more than ever before, customers have a multitude of choices at their fingertips.

Creating exceptional experiences for customers has become a make-or-break and holds the power to sway their loyalty, satisfaction, and ultimately, their decision to return.

This week we dive deep into all things related to customer experience and the current state of the industry.

THIS WEEK’S HIGHLIGHTS

  • Customer experience hacks: Simple hacks that will save you and your customers time.
  • Furniture industry: What can the furniture industry learn from another sector?

  • Q1 2023 Benchmark Report: Click HERE to see how your store compares to the industry average.

FOOT TRAFFIC TRENDS

Industry insights so you can convert your foot traffic into more sales.

Next in CX

Unfortunately, over the last few years, we have seen consumers raise their expectations for retail experiences.

 

Shoppers now expect much more than a simple brick-and-mortar experience, they want to be wowed.

 

Consumers, and younger consumers in particular, are gravitated toward experimental retail experiences. Younger consumers are so accustomed to e-commerce shopping, that unless there is a unique experience, there is little to no reason for them to not shop online as they normally would.

 

Although the experience is most important to consumers, savings is a close second. A recent survey by TotalRetail found that 24.8% of consumers, the largest group, say that a store offering exclusive in-store discounts is the surest way to coax them into a new store.

 

At the end of the day, brand loyalty is declining and anything you can do to make the customer feel special will go a long way.

One industry to another

As the retail industry as a whole, and more specifically the furniture industry, continues to change, Retail Dive sat down with various store owners to ask what they think could be learned from other industries.

 

John Conroy of Morrisofa Europe says, “The tech sector sells a full concept rather than a product – for example, buying an apple iPhone usually leads to buying Airpods, an iPad, apple Watch, and iPod to go with it. Why do we only try to sell a sofa, rather than a professionally designed roomset?” 

 

Another owner pointed out the importance of supplier-driven assets. Mike Whitman, the owner of Iconography, states “Decent photography is an expensive investment, and proper 3D models are even more costly. Small independents simply can’t afford to source this themselves, either in time or money. If suppliers want their products to be chosen over their competitors (either by the end-customer or by retailers), then they need to be providing that retailer support.” 

 

Each industry provides a unique take on what is going on in their world, and how the industries overlap and can learn from each other.

 

Click HERE to hear more about what can be learned from other industries.  

Retail Snippets.

40 under 40: Retail TouchPoints reveals the latest 40 under 40 award winners.

 

Organized crime: Retailers are sounding the alarm on organized retail crime.

 

Efficient tech: How technology is making the retail industry more efficient .

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Retail Traffic Trends #128: April 2023 Metrics are in! 📊🕰️

This April, the furniture industry saw an impressive 12% increase in daily revenue, while the mattress industry experienced a similar 19% boost in average ticket prices. 

This week we will take a closer look at what drove these improvements in the industry and what they could mean for the future.

THIS WEEK’S HIGHLIGHTS

  • April in the furniture industry: How the furniture industry increased daily revenue by 11%.
  • April in the mattress industry: Less foot traffic, higher average ticket, and more time spent with customers.
  • Q1 2023 Benchmark Report: Click HERE to see how your store compares to the industry average.

FOOT TRAFFIC INDEX

Here’s a look at last week’s foot traffic compared to the same time last year.

CLICK HERE to subscribe to Daily Foot Traffic Index

FOOT TRAFFIC TRENDS

Industry insights so you can convert your foot traffic into more sales.

April 2023: Furniture industry

April 2023: Mattress industry

Retail Snippets

A new era: Redefining the customer experience with computer vision and AI.

 

2023 Predictions: Walmart set to close all Stores in Portland amid record-breaking retail theft.

 

Warning signs: Target sales flat as retailer warns of $500M profit hit.

RANDOM IRRELEVANCE

Tik-Tok: Montana becomes first US state to ban TikTok.

 

Earth 2.0: James Webb’s ‘too massive’ galaxies may be even more massive.

 

Electric revolution: New electric car breaks 22 EV records.

Read More

Retail Traffic Trends #127: Wake up and smell the data!

Customers now expect a personalized shopping experience instead of just wanting it.

Because consumers are now more aware of how their personal information is being collected and shared, and there are tighter regulations on the collection of third-party data, it has become crucial for businesses to gather their own first-party data.

In this week’s discussion, we will explore the issue of data collection and its impact on the shopping experience.

THIS WEEK’S HIGHLIGHTS

  • The social shopper: social commerce is no longer just a trend, it’s a way of life
  • Datapocalypse: The deep dark world of data collection.

  • Q1 2023 Benchmark Report: Click HERE to see how your store compares to the industry average.

FOOT TRAFFIC TRENDS

Industry insights so you can convert your foot traffic into more sales.

The social shopper

While physical stores will continue to be the bread and butter for consumers, shopping on social media is becoming an increasingly popular way for people to buy new goods.

 

Gone are the days when social shopping was just a gimmick. In fact, a recent report by Accenture predicts that social commerce will reach a whopping $1.2 trillion by 2025, up from $492 billion in 2021. That’s not just chump change!

It’s official, social commerce is no longer just a trend, it’s a way of life. People have embraced it as a legitimate way to shop and it’s only going to get bigger.

 

And let’s not forget about the power of influencers. They’re a crucial part of the social commerce scene, convincing their followers to jump on the bandwagon and make a purchase. In fact, 59% of respondents said they were influenced by an influencer post to buy something on social media in 2021.

So, if you’re not on board with social commerce yet, now’s the time to get with the program. Give your customers another avenue to shop and watch your sales soar!

Datapocalypse

Customers no longer want a personalized shopping experience, they expect it.

 

Gone are the days when 3rd-party data was the go-to route for collecting info to tailor the shopping experience. With companies like Apple exposing the truth about mass data collection from 3rd parties, consumers are much more aware of what info they give away. And with stricter regulations, collecting data has become a real pain in the neck.

A recent survey found that a whopping 69% of consumers are worried about how their personal data is collected within mobile applications. Despite all the cookie and 3rd-party data controversies, 81% of companies still rely on third-party data.

Although collecting first-party data can seem daunting at first, but it’s worth the effort in the long run. First-party data is all the juicy details you collect from within your own customer ecosystem – think email convos, social media followers, app usage, website traffic, and more.

 

Soon enough, first-party data will be essential for personalizing shopping experiences without relying on buying data elsewhere. 

 

Click HERE to learn more about the growing need to collect first-party data.

Retail Snippets.

BBB Bust: Why Bed Bath & Beyond’s private labels were a bust.

 

Generative AI: 3 ways Generative AI is transforming the retail industry

 

Efficient tech: How technology is making the retail industry more efficient .

Random Irrelevance

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The final push: EU could approve Microsoft’s Activision Blizzard acquisition next week.

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