Retail Traffic Trends #87: Change is coming to the retail industry

From predominately digital stores going physical to physical stores going digital, it has become increasingly hard to predict where the industry is headed.

 

After 7 years, Amazon is officially closing all of its book stores, switching its focus to its physical grocery stores. And as that happens, physical grocers are going digital to embrace the online grocery shopping trend.

 

This week we uncover the shifts we are seeing major retailers take over the past few months.

THIS WEEK’S HIGHLIGHTS

  • Amazons Brick and Mortar fall: The journey from digital, to physical, and back to digital.
  • Doorcounts integration: Doorcounts announces integration with PerformNOW

  • Q1 Benchmark Report: Click HERE to download the report.

FOOT TRAFFIC INDEX

Here’s a look at last week’s foot traffic compared to the same time last year.

CLICK HERE to subscribe to Daily Foot Traffic Index

Week 29 Retail Foot traffic 2022

FOOT TRAFFIC TRENDS

Industry insights so you can convert your foot traffic into more sales.

Amazon exits physical retail

Despite shoppers returning to physical stores, Amazon has decided to close all of its bookstores, 4-star stores, and pop-ups.

 

Amazon will continue to expand its grocery stores but is abandoning its roots of selling books in a physical store. Aside from Whole Foods, including locations opening this month, the company runs 85 grocery-oriented stores: 58 Amazon Fresh in the U.S. and U.K. and 27 Amazon Go convenience stores.

 

In Q1 of this year, Amazon saw a 3% decline in its online retail sales, yet its physical stores saw a dramatic increase year over year.

 

So why close all their stores? Amazon’s business is centered around logistics, technology, advertising, and as of late, less and less retail.

 

Click HERE to learn more.

Doorcounts announces integration with PerformNOW

We are pleased to announce our integration with PerformNOW, the largest retail home furnishing industry performance group.

 

This technology automatically reads all Doorcounts’ traffic analytics and sales data and integrates it into PerformNOW’s CRM platform. Fast mobile-enabled metrics, automation of follow-ups via email or text, task assignment, and visual pipeline tracking enable businesses to focus on converting more leads and increasing average sale.

 

One common user, Gardner Malouf, of Malouf Furniture, says, “PerformNOW and Doorcounts are indispensable in our business. Doorcounts is our traffic counter, our up system, and used for sales analytics. It integrates with PerformNOW, which we use for website tracking, sales follow-up automation, open order follow-up, delivery communications, service ticketing, and re-marketing. Integrated technology is critical in managing the customer experience and getting ahead of the competition.”

 

Click HERE to learn more.

Retail Snippets

The return: Retail grocers go digital to embrace the online grocery shopping trend.

 

Not Just Data: Why General Mills launched its first Consumer Loyalty Program.

 

Back to School: Tips, trends, and predictions for what lies ahead.

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Payday: Mega Millions jackpot tops $1 billion after no one won $830 million grand prize.

Read More

Retail Traffic Trends #86: 🚨 Retail predictions are in 🚨

Over the last few years, foot traffic and retail trends have been changing rapidly from week to week.

 

After a nearly 2-year period of people working from home, downtowns are slowly starting to reach pre-pandemic levels of foot traffic, and analysts predict to see new waves of consumers beginning their holiday shopping earlier than ever this year.

 

From downtown trends to holiday shopping patterns, this week is all about predictions for the future of the retail industry.

THIS WEEK’S HIGHLIGHTS

  • Downtown revival: Cities and the rise to normality.
  • Holiday shopping predictions: Why consumers are shopping earlier than ever this year.

  • Q1 Benchmark Report: Click HERE to download the report.

FOOT TRAFFIC INDEX

Here’s a look at last week’s foot traffic compared to the same time last year.

CLICK HERE to subscribe to Daily Foot Traffic Index

Week 28 Retail Foot traffic 2022

FOOT TRAFFIC TRENDS

Industry insights so you can convert your foot traffic into more sales.

Predictions for the 2022 Holiday Shopping Season

As the heat waves continue to hit across the country, analysts are hard at work predicting how consumers will shop during the winter holidays.

 

A recent report by PracticalEcomerce predicts that inflation will reach 6% worldwide by Christmas this year. And with that, analysts are predicting that holiday sales will increase less than inflation this year.

 

Similar to last year’s predictions, consumers are expected to start their holiday shopping even earlier this year. With increased prices, nearly everyone will be looking to snag deals as soon as they see them, whether that be 1 week or 3 months before Christmas.

 

Click HERE to read more about predictions for the holiday season.

Downtown foot traffic on the rise

After a nearly 2-year period of people working from home, downtowns are slowly starting to reach pre-pandemic levels of foot traffic.

 

With many companies switching to a full-time office or hybrid work schedules, the gap from 2019 has now narrowed by nearly a half from January 2022 when traffic was -42.9% below the 2019 level. For June, it was -26.3% below 2019 from -27.8% in May.

 

Despite traffic still being down compared to 2019, the positive trend gives up hope for the months to come for retail stores located in urban areas. As I think we can all relate, the newly revived energy in downtown areas is a much-needed change-up.

 

Click HERE to learn more about downtown foot traffic trends.

Retail Snippets

The return: Toys R Us looking to make brick and mortar retail comeback in time for the holidays.

 

Uncertain numbers: Confused about sell-by dates? you are not alone.

 

Returning customers: cautious shoppers pay more but get less.

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Thursday light show: Google pulls malware-infected apps in its Store, with over 3 million users at risk.

Read More

Retail Traffic Trends #85: Biometrics and the world of personalization

Similar to how sound can anchor retail spaces, so can color.


By taking the time to choose the right colors for the right areas of your store, you can personalize the shopping experience for people in your store without them even knowing how.


This week we look at how color can impact the customer experience and take a look at how biometric data is making its mark in retail.

THIS WEEK’S HIGHLIGHTS

  • Biometrics meet retail: The Minority Report is slowly becoming a reality.
  • Color in brick-and-mortar: How color can impact the customer experience.

  • Q1 Benchmark Report: Click HERE to download the report.

FOOT TRAFFIC INDEX

Here’s a look at last week’s foot traffic compared to the same time last year.

CLICK HERE to subscribe to Daily Foot Traffic Index

Week 27 Retail Foot traffic 2022

FOOT TRAFFIC TRENDS

Industry insights so you can convert your foot traffic into more sales.

Color and its effect on retail

Not all things are black and white. What some people may see as blue, others will see as purple. While some people may feel euphoric when they see a certain color such as baby blue, others may have the exact opposite emotion evoked from that same color.

 

Research shows that personal preferences, experiences, upbringings, cultural differences, and context all play a contributing role in our brains’ interpretation of color.

 

Similar to how sound can anchor retail spaces, so can color. Due to its primal function, color allows our brain to quickly connect basic constructs of our environment such as shape, distance, and temperature.

 

By taking the time to choose the right colors for the right areas of your store, you can personalize the shopping experience for people in your store without them even knowing how.

 

Click HERE to learn more about the importance of color in retail.

Biometrics enter the retail landscape

In 2002, the movie Minority Report was released and showed the world how terrifying the world could become if biometrics could tell advertisers exactly what you want.

 

20 years later, the premise of the movie is slowly becoming a reality. About two-thirds of marketing professionals said they expected to see greater use of biometric data to access, personalize or secure data and services by the end of this decade, according to a survey by WPP’s Essence.

 

Although biometrics are far from the level we saw on Minority Report, the more immediate marketing applications for biometrics are likely to focus on letting consumers protect their personal information.

 

As said by Mark Viden, senior vice president of brand at nonprofit hospital chain CommonSpirit Health, “Making the decision to tap such personal data fast-tracks an intimate relationship between a brand and consumers,”.

 

Click HERE to learn more about the future of biometrics in retail.

Retail Snippets

The steady rise: 3 things retailers can do to thrive in a tough economic environment.

 

Sustainable returns: Are sustainable returnspossible in the mattress industry?

 

Returning customers: The average Amazon Prime member spends this much per year.

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Thursday light show: How to see a huge passing comet at its closest point to Earth.

Read More

Retail Traffic Trends #84: June Metrics are in!

As we start Q3, let us take a moment to see what it takes to become a top-performing store.

 

Despite this June having less foot traffic than last year, both the furniture and mattress industry saw significant increases to their average ticket in June 2022.

 

This week we take a look at the top 20% of stores with the highest conversion rates in both the furniture and mattress industry to see how June played out.

THIS WEEK’S HIGHLIGHTS

  • June in the furniture industry: The highs and lows for the furniture industry to end Q2.
  • June in the mattress industry: How the mattress industry increased average ticket by 16%
  • Q1 Benchmark Report: Click HERE to download the report.

FOOT TRAFFIC INDEX

Here’s a look at last week’s foot traffic compared to the same time last year.

CLICK HERE to subscribe to Daily Foot Traffic Index

Week 26 Retail Foot traffic 2022

FOOT TRAFFIC TRENDS

Industry insights so you can convert your foot traffic into more sales.

June 2022: Furniture industry

June 2022 furniture industry performance metrics

June 2022: Mattress industry

June 2022 mattress industry performance metrics

Retail Snippets

Mission-Ship Retail Stores: Innovative store designs and experiential elements.

 

Retail hacks: The top 10 trends driving retail growth.

 

Report: Virtual world shopping is not the metaverse.

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New rules: Airbnb makes its gathering / partying ban permanent.

 

Must See: NASA makes contact with satellite that broke free of Earth’s orbit.

Read More

Retail Traffic Trends #83: The End of Third-Party Data

Customers no longer want a personalized shopping experience, they expect it.

 

As consumers become more aware of what information they give, and regulations continue to make it increasingly hard to collect data third-party data, first-party data has become a necessity.

 

This week we take a look at the controversy around data collection and how stores are finding ways to personalize the shopping experience.

THIS WEEK’S HIGHLIGHTS

  • Walmart’s bet on AR: Walmart become next major retailer to double down on Augmented Reality.
  • First-party data: First-party data begins to emerge from the shadows of third-party data.

  • Q1 Benchmark Report: Click HERE to download the report.

FOOT TRAFFIC INDEX

Here’s a look at last week’s foot traffic compared to the same time last year.

CLICK HERE to subscribe to Daily Foot Traffic Index

Week 24 Retail Foot traffic 2022

FOOT TRAFFIC TRENDS

Industry insights so you can convert your foot traffic into more sales.

First-Party data

Customers no longer want a personalized shopping experience, they expect it.

 

For quite a while now, 3rd-party data was the go-to route for collecting data to personalize experience for shoppers. But as companies such as Apple continue to shed light on the mass amounts of data collected from 3rd parties, consumers have become more aware of what information they give, and regulations have made it increasingly hard to collect data.

 

A recent survey found that 69% of consumers are concerned about how personal data is collected within mobile applications. Although there is much controversy around cookies and 3rd-party data, 81% of companies are still dependent on third-party data.

 

Sooner or later, first-party data will be essential to continue personalizing experiences without buying data elsewhere. First-party data is data that you collect from within your customer ecosystem. This can include email conversations, social media followers, app usage, website traffic, etc.,

 

Click HERE to learn more about the growing need to collect first-party data.

Augmented reality’s reaches forefront

Walmart plans to become the next major retailer to fully-adopt Augmented Reality for virtual showrooms.

 

Walmart is set to release two new AR apps for at-home and in-store shoppers. The new “view in your space” feature is set to release in early July on the IOS app and will allow users to see what furniture and appliances look like in their home before purchasing.

 

With the second app, shoppers and employees will be able “to simply point their mobile device camera at our store shelves via the Walmart app to filter our assortment based on your personal preferences,”.

 

We expect Walmart will be the first of many retailers to double down on Augmented Reality as means of personalizing the shopping experience.

 

Click HERE to learn more about Walmarts plans for Augmented Reality.

Retail Snippets

Confident shopping: Consumer confidence falls to 16-month low on worries about inflation and economy

 

Influential employees: How retail workers can be leveraged as effective brand influencers.

 

Holiday sales: The top 10 trends driving retail growth in June.

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New digs: U.S. FCC commissioner wants Apple and Google to remove TikTok from their app stores.

 

New craters: whose rocket just hit the moon?

Read More

Retail Traffic Trends #82: Augmented Reality’s impact on returns

Over the 82 weeks of us discussing retail trends, both augmented reality and AI has gone from far-fetched ideas to viable tools for retailers.

 

Not only does AR allow shoppers to feel more confident in their purchases, but it has also proven to reduce returns.

 

This week is all about new technologies that are giving retailers the ability to track more than we have ever imagined.

THIS WEEK’S HIGHLIGHTS

  • Returns vs Augmented Reality: How augmented reality is helping reduce returns.
  • AI video analytics: The benefits of video analytics in retail.

  • Q1 Benchmark Report: Click HERE to download the report.

FOOT TRAFFIC INDEX

Here’s a look at last week’s foot traffic compared to the same time last year.

CLICK HERE to subscribe to Daily Foot Traffic Index

Week 24 Retail Foot traffic 2022

FOOT TRAFFIC TRENDS

Industry insights so you can convert your foot traffic into more sales.

AI video analytics energizes retail

With many shoppers choosing online over physical stores, it is imperative to track everything that happens in your store.

 

New capabilities within artificial intelligence give retailers the ability to track more than we have ever imagined.

 

AI video analytics is computer-vision powered by machine learning algorithms. AI video analytics can monitor and analyze visual data from cameras to improve business processes.

 

For retailers, this could give shoppers more personalized experiences, provide information to improve stocking levels, streamline floor plans into more efficient traffic patterns, improve inventory management, and much more.

 

Click HERE to learn more about Doorcounts’ plans for AI or click HERE to learn more about the capabilities of AI in retail.

Augmented reality’s impact on returns

As we’ve touched on in the past, more and more stores have begun using augmented reality (AR) to create virtual showrooms for their products. For big-ticket retailers, this was finally a way for shoppers to see the furniture or mattresses in their own space before purchasing.

 

According to an Alter Agents survey, Eighty-percent of survey respondents said they feel more confident in their purchases when using augmented reality tools. Not only does AR allow shoppers to feel more confident in their purchases, but it also reduces returns.

 

Although AR has proven to have a slower adoption rate for older generations, 92% of Gen Z shoppers already prefer AR reality tools for e-commerce.

 

Click HERE to learn more about DTC subscriptions.

Retail Snippets

Changing tides: Starbucks’ theme for three Seattle stores? Past, present, future.

 

Crate robbery: Ocean freight carriers made more money in 2021 than in the past 20 years combined.

 

Holiday sales: Lego makes plans to open its first US factory.

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New digs: How fashion can swap Leather With Mushrooms.

 

NASA Voyager Probes: 18 best pictures as the 45-year journey nears an end.

Read More

Retail Traffic Trends #81: Industry Highs and lows

The last few months have been a wild rollercoaster for the industry as a whole.


When looking at the entire industry, retail sales fell 3.5% in May. But when you exclude auto sales, the rest of the industry saw a 0.5% increase.


This week is dedicated to uncovering trends and factors that are making a big impact on how sales in different industries.

THIS WEEK’S HIGHLIGHTS

  • DTC subscriptions: Why more and more companies are jumping on the DTC subscription wave.
  • The auto downfall: Everything you need to know about the sudden drop in foot traffic.

  • Q1 Benchmark Report: Click HERE to download the report.

FOOT TRAFFIC INDEX

Here’s a look at last week’s foot traffic compared to the same time last year.

CLICK HERE to subscribe to Daily Foot Traffic Index

Week 24 Retail Foot traffic 2022

FOOT TRAFFIC TRENDS

Industry insights so you can convert your foot traffic into more sales.

Auto weighs down retail

Last week we learned that both the furniture and mattress industries saw increases in their daily revenue in May. When looking at the retail industry as a whole, retail sales fell 3.5% in May.

 

Although the industry saw a slight decrease, if you exclude the auto industry, retail as a whole would’ve increased by 0.5% during the month. The combination of inflation and auto chip shortages has resulted in people waiting to pull the trigger on a new vehicle.

 

Over the last month, spending at gas stations has increased 4%. Compared to the same time last year, spending is up a whopping 43.2%.

 

Online shopping also saw a slow down in May with a 0.1% decline in activity compared to the prior month’s 0.7% increase.

 

Click HERE to learn more about the current state of retail.

DTC subscriptions on the rise

As we’ve touched on in the past, DTC subscription services have become increasingly popular.

 

Although subscription services usually have a higher acquisition cost, the lifetime value of the customer skyrockets. A new report from PipeCandy and Rodeo predicts that as many as 75% of DTC brands will have a subscription-based offering by 2023.

 

On average, DTC subscribers tend to be urban women, between 25 and 44 years of age, earning a salary between $50,000 and $100,000 and living on the East Coast, the report found.

 

Despite the average audience being between 25-45, younger generations have grown up with subscriptions and will be among the first to adopt once they begin making money of their own.

 

Click HERE to learn more about DTC subscriptions.

Retail Snippets

Changing tides: Why the tech transformation has become imperative in retail.

 

Newest Mission: Apple becomes the latest company to join the BNPL boom.

 

Holiday sales: The biggest mall owner in the U.S. hopes to create a new sales holiday as inflation surges.

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Read More

Retail Traffic Trends #80: May Retail Metrics

As we finish the second week of May, let us take a moment to see what it takes to become a top-performing store.

 

Despite this May having less foot traffic than last year, both the furniture and mattress industry saw over a 10% increase to their conversion rate in May 2022.

 

This week we take a look at the top 20% of stores with the highest conversion rates in both the furniture and mattress industry to see how May played out.

THIS WEEK’S HIGHLIGHTS

  • May in the furniture industry: The highs and lows for the furniture industry to start Q2.
  • May in the mattress industry: How the mattress industry increased conversion rate by 25%
  • Q1 Benchmark Report: Click HERE to download the report.

FOOT TRAFFIC INDEX

Here’s a look at last week’s foot traffic compared to the same time last year.

CLICK HERE to subscribe to Daily Foot Traffic Index

Week 22 Retail Foot traffic 2022

FOOT TRAFFIC TRENDS

Industry insights so you can convert your foot traffic into more sales.

May 2022: Furniture industry

May 2022 furniture industry performance metrics

May 2022: Mattress industry

May 2022 mattress industry performance metrics

Retail Snippets

Retail chain: 7 Incredible Benefits of Blockchain for the Retail Industry.

 

Retail hacks: The top 10 trends driving retail growth.

 

Missing the Target: Target will take a profit hit to clear out inventory that shoppers don’t want.

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Must try: Wendy’s is finally selling this ‘highly anticipated’ Frosty flavor.

Read More

Retail Traffic Trends #79: Retail Traffic Predictions

Over the last few years, convenience was the driving factor that got people into stores. People wanted to be in and out with minimal human interaction.


The combination of warmer weather and a general lack of human interaction by many consumers has resulted in a complete shift in foot traffic trends.


This week we make predictions for future foot traffic and examine the ever-changing consumer habits.

THIS WEEK’S HIGHLIGHTS

  • Spontaneous Summer: How you can capitalize on increased tourism and longer stays.
  • Traffic Trends: Everything you need to know about what consumers are thinking.

  • Q1 Benchmark Report: Click HERE to download the report.

FOOT TRAFFIC INDEX

Here’s a look at last week’s foot traffic compared to the same time last year.

CLICK HERE to subscribe to Daily Foot Traffic Index

Week 21 Retail Foot traffic 2022

FOOT TRAFFIC TRENDS

Industry insights so you can convert your foot traffic into more sales.

Spontaneous Summer

With warmer weather slowly making its way around the country, tourism and summer vacations have begun making a dent in foot traffic.

 

Not only does warm weather signal foot traffic to come, but it also gives new light to forms of advertising that would not be as effective during other seasons.

 

Digital out-of-home and in-car advertising is an effective way to reach on-the-go consumers. A recent study by Waze and Retaildive found that 79.2% of retail brands found in-car advertising effective, with two-thirds of respondents describing it as “extremely effective. ” Additionally, 85.6% said out-of-home advertising (as in billboards, bus ads) is effective.

 

Click HERE to learn more about how to make the most out of the warm weather to come.

Foot traffic trends

Over the last few years, convenience was the driving factor that got people into stores. People wanted to be in and out with minimal human interaction.

 

We are now seeing a complete shift, where shoppers are hungry for conversation and are starting to shop at physical stores on a more regular basis.

 

This year, 85% of shoppers will do more in-store shopping than last year. This is up from 2021 when 79% of consumers went in-store shopping more than the previous year.

 

Not only are consumers increasing their shopping frequency, but they are also spending more time in-store. According to our Q1 2022 Benchmark Report, customers spent 8% more time with salespeople compared to Q1 2021.

 

Click HERE to read more about foot traffic trends.

Retail Snippets

Record sales: Build-A-Bear reports a record $117.7M in revenue.

 

Newest Mission: Patagonia plans on replacing single-use packaging with technology.

 

Falling sentiment: Consumer sentiment continues to slide amid inflation fears and durable good costs.

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Close call: Walmart to expand drone delivery to 4 million U.S. households.

Read More

Retail Traffic Trends #78: Understanding the consumer

How many times have you told a friend about a positive in-store experience you had?

 

Although a majority of positive in-store experiences will go unheard of, 83% of consumers will likely tell others about a poor in-store experience.

 

This week is all about consumers rising expectations for in-store experiences and discuss the current state of consumer behavior.

THIS WEEK’S HIGHLIGHTS

  • Consumer habits: How the younger generations are setting the bar high for brick-and-mortar experiences.
  • 2022 State of Consumer Behavior report: everything you need to know about what consumers are thinking.

  • Q1 Benchmark Report: Click HERE to download the report.

  • Doorcounts webinar: Join us at 9 AM PST / 12 PM EST for a 30-minute session on the contact manager and emailing in Doorcounts.

FOOT TRAFFIC INDEX

Here’s a look at last week’s foot traffic compared to the same time last year.

CLICK HERE to subscribe to Daily Foot Traffic Index

Week 20 Retail Foot traffic 2022

FOOT TRAFFIC TRENDS

Industry insights so you can convert your foot traffic into more sales.

Understanding evolving consumer habits

Unfortunately, over the last few years, we have seen consumers raise their expectations for retail experiences.

 

Shoppers now expect much more than a simple brick-and-mortar experience, they want to be wowed.

 

Consumers, and younger consumers in particular, are gravitated toward experimental retail experiences. Younger consumers are so accustomed to e-commerce shopping, that unless there is a unique experience, there is little to no reason for them to not shop online as they normally would.

 

Although the experience is most important to consumers, savings is a close second. A recent survey by TotalRetail found that 24.8% of consumers, the largest group, say that a store offering exclusive in-store discounts is the surest way to coax them into a new store.

 

At the end of the day, brand loyalty is declining and anything you can do to make the customer feel special will go a long way.

Consumers by the data

This week, Raydiant released their State of Consumer Behavior 2022 report with endless amounts of useful information on anything and everything about consumers.

 

One of the major takeaways was that 44% of consumers still prefer to shop in-store rather than online. At the same time, 27.6% cited the allure of in-store experiences as their primary reason for shopping in stores.

 

Probably the most shocking statistic to me was that 54.6% of respondents said that they have completely abandoned a brand because of a single bad in-store experience. While it can take multiple visits to gain trust, it only takes one visit to lose it all.

 

Although a majority of positive in-store experiences will go unheard of, 83% of consumers will likely tell others about a poor in-store experience.

 

Click HERE to read the full report on the state of consumer behavior.

Retail Snippets

New age delivery: Walmart expands drone delivery program to 4 million households as the retail sector slows.

Retailers tell-all: Retailers share their secrets about increasing revenue growth.

Green bottles: Coca-Cola unveils brand-new bottles with caps attached, hoping to curb recycling concerns.

RANDOM IRRELEVANCE

Read More

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