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Retail Traffic Trends #1: Introducing The World’s ONLY Retail Foot Traffic Weekly Newsletter

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Welcome to the first edition of our weekly newsletter. This is where each week, the Doorcounts team will share information and insights that will help you convert your foot traffic into more sales.

This week we are proud to share a “mockumentary” style video on traffic blindness and how YOU can recognize the early signs of this silent killer of sales. Watch, enjoy a good laugh, and learn what you can do to cure your traffic blindness and convert your foot traffic into more sales.

Is traffic blindness hurting your sales?
A few days ago we got the idea it would be fun to produce a video series on “traffic blindness–the leading killer of sales for brick-and-mortar retailers everywhere”. The idea came from a conference call with a national furniture retailer. During our call, one of the reps talked about how they tripled a dealer’s foot traffic as soon as they installed Doorcounts. Obviously, Doorcounts didn’t triple their foot traffic. What it did do is open their eyes to what they couldn’t previously see, hence the idea of “traffic blindness” was born. 

Happy Thanksgiving!
It is appropriate we are launching our weekly newsletter on the eve of Thanksgiving. Because we are thankful for the opportunity to serve every single one of our customers over the past 8 years. It is through those years of trust and constant feedback from our customers that has made us the success we are today. We are truly thankful for your business and we would like to wish you a happy Thanksgiving.

Dos Marcos does it again!
Check out this episode of the 
Dos Marcos Mattress Podcast as they share a message of thanks and tell the story about how our very own Jack McCollum came to be apart of our team by writing an ad in the classic style of J. Peterman. We are proud to be a Dos Marcos sponsor and encourage you to join the experience and see how they can help you get more traffic to your store and build a brand people will love.

Announcing the winner of the Nationwide PrimeTime free Doorcounts giveaway.
Congratulations to Karl Tobler with Mattress Warehouse Utah, the winner of the Doorcounts Retail Sales Cloud. May the counts be with you!

HERE’S THIS WEEK’S TRAFFIC REPORT

TIP OF THE WEEK

Time with customers: One of the biggest points in friction in a retail store is when a salesperson fails to connect with a customer before they leave. The TIME WITH CUSTOMERS chart allows you to dive deep into where your salespeople are spending their time. Not only can you see when a salesperson spoke with a customer, but you can see an average of how much time they spend on a sale, no-sale, or potential sale. There might be a conversation to be had if you notice a salesperson spends 20 minutes on a sale but 60 minutes on a no sale.

DON’T FORGET!  For every store you purchase before November 30th, get one FREE! Every store purchased is another store FREE (if you only have one store get 50% off that store). Looking to upgrade? Get 50% off when you upgrade to Doorcounts 3.0 before November 30th! (If you’re already a DC 3.0 customer, CLICK HERE and we’ll perform a traffic analysis to help you turn your foot traffic into more sales.)

NOTEWORTHY NEWS

As you’re feasting on turkey this holiday, here’s some food for thought…
Big impacts, small changes: Throughout 2020, retailers have been trying to find new ways to bring customers into their stores. With social restrictions going in and out throughout the US, every opportunity with a customer is worth more than ever. Learn how this retailer nearly tripled their sales with these small changes.

Kings of Black Friday: For as long as I can remember, Black Friday has been a day filled with crowded stores and blowout deals. But with everything going on this year, we can expect Black Friday to look a little different this year. Retailers are getting creative on ways they can make sales without overcrowding stores. See the ways retailers are utilizing online marketing and curb-side pickup to increase their Black Friday sales.

Essential or non-essential?: The lockdowns are affecting everyone differently, especially since the workforce is now broken into two categories: essential (grocers, pharmacies, and home improvement purveyors) and nonessential (everyone else). Retailers in the second group are demanding change as Covid-19 cases rise.

Level up: A great retail store manager develops teams, continually inspires and elevates morale. As of lately, it has become a job that requires you to be increasingly tech-savvy. See what you can do to level up your retail management.

FINAL THOUGHTS

Life beyond earth: The question that has been asked for thousands of years may finally be answered: Does life exist beyond Earth?

ALS ice bucket challenge: The man who created the beloved Ice Bucket Challenge  has died at 37.

Thanksgiving: Stay home this Thanksgiving without the guilt of avoiding family.

Black Friday deals: Black Friday is already in full effect. Get a jump start on your holiday shopping with these deals out now.

Movies: Is the time of watching movies in theaters coming to an end? With over 700 theaters closing in the last week, the future of the cinema experience is unknown.

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[Webinar Replay] How this retailer “tripled foot traffic”

During this week’s webinar, I mention a call I was on with this national retail chain and one of their regional reps tells a story about how “traffic tripled as soon as we installed Doorcounts”.

I thought to myself, “wait a minute… Doorcounts can’t increase traffic”.

Then it hit me…

This guy was not talking about actually tripling traffic. He was talking about truly seeing his foot traffic in ways he had never seen it before.

It reminded me of this viral videos were this guy who experiences colorblindness puts on these special glasses and sees color for the first time.

…Total tearjerker.

Just like our retailer’s traffic, the colors were always there, he just couldn’t see them.

Well, I’m pretty sure the rep on our call was exaggerating a little. But his point was spot on…

You really don’t know what your missing until you see it with your own eyes.

That’s what Doorcounts does, it lets you see your traffic with your own eyes, in ways you have never seen it, real-time, from anywhere, perfectly accurate for the first time.

And just like the guy who sees color for the first time, the experience is priceless.

Did you know that Doorcounts has over 69 real-time charts covering 75 different performance metrics?  Book a demo and let us show you how Doorcounts can help you convert traffic into sales right before your eyes.

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Why Growth is Hard

Retail Growth

Nobody knows better than you how hard it is to start and grow a business.

Sure, there are those times when things are easy. But even during the “easy times”, you remember how hard you worked to get where your are today.

The good news is, once we’ve experienced some success, we have a repeatable approach to operating a successful business.

But if simply repeating a process was all it took to be successful, anyone could do it.

And it’s true in many instances-it’s like baking a cake. Follow the recipe and you will get a consistent result.

This is what happens in most businesses. We strive to find a recipe that works and we repeat it.

But in every business, at a certain point, repeating what has worked in the past is a recipe for

maintenance, not growth. Unless, of course, your recipe is to grow, but…

GROWTH IS HARD

You may be thinking: “I’m happy where my business is and I really don’t want to grow.” To think about stepping out into the same world of growth that got you where you are can be paralyzing.

In his book, The War of Art , Steven Pressfield explains how an entrepreneur is an artist—just like a musician, writer or painter. And every artist is called to create. It is in your nature, it is who you are and it is how you got to where you are.

In most stories there is a villain and in this one the villain is resistance. This how Mr. Pressfield describes the force that prevents us from reaching our full potential and tapping into the source of true creativity that exists in each of us.

The primary way resistance manifests is in procrastination. And the biggest form of procrastination is waiting for inspiration. Anyone who has waited for inspiration to get started knows the wait is never-ending.

The key is to start with purpose. When purpose touches hard work, she gives birth to inspiration that opens up new worlds of opportunity.

At the end of the day, it’s up to each of us to know how much we want to grow. And it’s up to each of us to recognize the resistance that is preventing us from reaching our destiny.

So remember as you begin your journey to new growth, it is human nature to resist the work that creativity demands. But once you commit to the task at hand, you will awaken inspiration, and the world will find ways to help you grow

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The Surprising 1%

Starting today, if you make a 1% improvement to your business every day, what will your results be in one year?

It’s called The Theory of Marginal Gains,

…and it took famed cycling coach, Sir Dave Brailsford, 5 years of 1% improvements to lead the British Cycling Team from winning only a single Gold Medal in 76 years, to 10 Gold Medals in the 2008 Beijing Olympics.

In terms of money, if you increased $100 by 1% a day you would have $3,337.34 in one year.

Is there something in your business you could improve by 1% this very moment?

If you run a successful business, you see opportunities for improvement everywhere you look. The question always comes down to: Is the change the improvement requires really worth the effort—especially if the improvement is only 1%?

But for Sir Brailsford, a 76-year losing streak left a lot of opportunity for 1% improvements.

…So does a national shutdown of our economy.

Sir Brailsford did everything, from rubbing alcohol on tires to make them stick to the road better, to finding the best massage oil for faster muscle recovery, and even the perfect pillow and mattress for the best night’s sleep.

What’s your 1%?

Pick something and get started…

But before you do, here’s a few tips on how to get started:

Cast your vision of the future and include everyone in it.

People are naturally resistant to change and, if you want them to improve, you need to cast a vision of the future they can see themselves in. Once your vision is clear, break it into recurring 90 day execution plans and inspire your teams to find opportunities for 1% improvements.

Make performance data available at every opportunity.

The question is, do you have the data of past performance to see the opportunities for even the smallest of improvements in the future? If you do, make it available to all stakeholders, and show them how essential it is to your mutual success.

Measure marginal improvements at every opportunity.

Like they say, if you measure it, it will improve. With a truly transparent system of performance measurement, the 1% opportunities will reveal themselves as each day unfolds. The key is to make the data a part of daily life, something everyone looks forward to seeing.

During these challenging times, let Sir Brailsford’s story of how he turned a 76-year losing streak into extraordinary success, inspire you to find the 1% improvements within your business, where ever they may be.

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[Here’s your replay] “How Much Money is being Left on the Table?…and other Retail Mysteries”

If you missed our webinar featuring Karen Barry of The Friedman Group on Wednesday, May 27, never fear!  Here’s your replay: In this webinar, Karen challenges us all to make…

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Tomorrow’s Webinar: How Much Money Is Being Left On The Table? And Other Retail Mysteries

The Friedman Group is renowned for identifying productivity holes and helping retail organizations fill them. What are the holes that are costing you sales? Identifying and attacking the low-hanging fruit…

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[WEBINAR REPLAY] “Can I Help You? Are You Finding Everything Alright?” and other Retail Tragedies

Effectively engaging customers in these unusual times doesn’t have to be a mystery! During our May 13 Webinar, the 3rd in our 7 part series, Karen Barry of The Friedman…

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Increase Your Sales Conversion In 30 Days

As your stores reopen, we are committed to helping you maximize every sales opportunity. This is why we are offering a 100% MONEY BACK GUARANTEE if you don’t INCREASE YOUR…

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Join Our Next Webinar Series, Titled: Can I help you?” “Are you finding everything alright?” And Other Retail Tragedies

In this 3rd webinar in our series, Karen Barry of The Friedman Group discusses how engaging customers is, without a doubt, the most critical step in all of selling and…

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