Doorcounts Blog

When Does Your Customer Become a Customer?

It’s ironic that it can be easier to connect to someone halfway around the world on the internet than it is to connect the moment someone enters your store. Our benchmark research shows that an average of 13% of shoppers …

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The Forest for the Trees

“Can’t see the forest for the trees..” is part of an expression used when you are too close or too involved to see something you need to see. This is where averages can be useful. They let you zoom out …

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Growth and Recession

Just as there are seasons in a year, there are business cycles in our economy. In the same way that spring brings the promise of new growth, the first phase in a business cycle signals economic expansion. Economic expansion leads …

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Are You Swimming Naked?

“A rising tide lifts all boats” is an aphorism associated with the idea that an improved economy will benefit all participants. Most business owners would agree that a strong economy makes it easier to win. But when things are going …

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How Much Information Does It Take To Make An Intelligent Decision? (About Your Business)

In your business, at any given time, you and your people can be going through every imaginable situation life has to offer… the good and the bad… the ups and the downs… all while you are doing your best to …

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To a Hammer Everything is a Nail

Rare is the occasion when you utilize the full power of the technology tools available to grow your business. I am talking about the advanced features—the ones that require a deeper dive into understanding and implementation. Part of the reason …

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