Get the Drop on your Bad Data
There’s a famous line from the 1932 film, The Western Code, that goes: “This town ain’t big enough for the both of us and I’m going to give you 24 hours to get out!” At final showdown, the bad guy …
Doorcounts Blog
The 4 Principles to Improve your Retail Foot Traffic Conversion Rate in 2019 and Beyond
Around 8 out of 10 people who visit a furniture or appliance store leave with out buying (according to our 2019 Benchmark Series). Make it 7 out of 10 and you get a 50% increase to your conversion rate! Not …
Don’t Let the Mysteries of your Retail Foot Traffic Slow you Down
It’s in the click from a thousand miles away and every time your door opens. It’s in the moment a salesperson connects with a first time shopper and when a lifelong customer returns to buy again. It’s the insight that …
Preparation over Prediction
Could you be losing sales for no reason other than you think you are? Sometimes selling (and everyone sells something) can feel like you are in one of those dreams where, no matter how loud you speak, no one can …
The Window of Opportunity
“Don’t it always seem to go that you don’t know what you’ve got ‘til it’s gone?” Joni Mitchell is right… Too many times we only know about an opportunity after it happens. A window opens and lets in a breeze …
Timing is Everything!
According to our Q3 Retail Foot Traffic Benchmark Report, 41 minutes is the average time a potential customer visits a furniture store to make a purchase. Contrast this with the 7 year repeat purchase rate, and the phrase “there is …