What is the key to sales team motivation when the biggest sales event of the year has transitioned from a sprint to a marathon? With Black Friday becoming a month-long sales event rather than a day of door-buster deals, it’s …
When you have stores that are prone to lower foot traffic than other stores due to their location or a variety of reasons, it’s difficult to directly compare their results to a store that has high traffic. Motivating your teams …
This week we look at the disconnect between consumers and retailers and how to make the connection before the holiday season is over. No matter how well you think you know your customers, there will always be some sort of …
Shopping personas, consumer data, and mastering the customer journey. Consumer data is one of the most valuable assets you can have as a retailer. With technology and retail converging, understanding everything about your customer is easier than it’s ever been. …
Despite a drop in foot traffic, Q3 highlighted retailers’ ability to make more sales out of less traffic. With a 10% increase in sales conversion year-over-year, and a 22% increase in average ticket, retailers are finding the secret formula to …
September 2021 was a prime example that higher foot traffic is not always the answer to increasing sales. With less foot traffic than September 2020, both the furniture and mattress industry saw yearly highs for multiple performance metrics. This week …